{
  "docId": "019dd923-5eff-723e-9be7-91515472b1b0",
  "docSlug": "debab656fa75c260",
  "documentTitle": "2023 SAM Slides 05 Development Growth",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 14,
  "pageCount": 20,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 10,
  "notes": "The chart uses a stacked bar approach to show 'Open' vs 'Pipeline' rooms for Marriott, while other competitors are shown as single bars with a segment break.",
  "elementsJson": [
    "bar_chart_stacked",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-91515472b1b0/14",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-91515472b1b0",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-91515472b1b0.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-91515472b1b0#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.55,
        "x": 0.14,
        "y": 0.32
      },
      "kind": "chart",
      "text": "Bar chart comparing room counts for Marriott, Hyatt, IHG, Accor, and Hilton.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d00f85f8-7bfc-4dfd-8c5c-848fc767f1a8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.12,
        "x": 0.74,
        "y": 0.14
      },
      "kind": "image",
      "text": "Marriott luxury brand logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76d86dde-e1d5-4564-a66b-c342a2c6eb58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Total Rooms: 175,681",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b3-706b-b213-d955ff7937f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.14,
        "y": 0.21
      },
      "kind": "subtitle",
      "text": "CURRENT SYSTEM SIZE + TOTAL SIGNED NEW CONSTRUCTION PIPELINE ROOMS FOR TOP QUANTITY AND QUALITY COMPETITORS",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9dfe2cf9-b470-4987-84a9-9d04f1f03f82",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.14,
        "y": 0.16
      },
      "kind": "title",
      "text": "GLOBAL LUXURY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "649e4867-d859-44d7-900c-63fee26879fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "51ae5a9e-da30-408b-b3a7-e6c5ace9f281",
      "evidence": "chart/bar-stacked: Bar chart comparing room counts for Marriott, Hyatt, IHG, Accor, and Hilton",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 16,
      "from": 10,
      "beatId": "2c2989d0-e1c5-4fa5-917d-15b0715fcd81",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The sections on 'Growth Drivers' and 'Growth through Brand Additions and Offerings' present Marriott International's solution to drive growth",
      "position": 2,
      "confidence": 0.7,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b1af4645-4bae-4511-a4d8-1e8b39ca9ddd",
      "evidence": "The document highlights the benefits of Marriott International's growth strategy, implying the costs of inaction",
      "position": 0,
      "objective": "What are the consequences of not driving growth through brand additions and offerings?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 10,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8eed4476-df1f-45c5-861d-3c9910f31833",
      "evidence": "The document presents a clear 'why', 'how', and 'what' of Marriott International's growth strategy",
      "position": 1,
      "objective": "Why is Marriott International's development growth strategy effective?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}