{
  "docId": "019dd923-5eff-723e-9be7-8cc7fcf40281",
  "docSlug": "44fb44e3b385b523",
  "documentTitle": "2023 SAM Slides 04 Erika Alexander Operations",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 7,
  "pageCount": 12,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "other",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The diagram uses a circular flow with three core pillars and two surrounding enablers.",
  "elementsJson": [
    "headline_text",
    "infographic"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-8cc7fcf40281/7",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-8cc7fcf40281",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-8cc7fcf40281.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-8cc7fcf40281#slide-7",
  "components": [
    {
      "bbox": {
        "h": 0.38,
        "w": 0.35,
        "x": 0.51,
        "y": 0.31
      },
      "kind": "diagram",
      "text": "USE LESS ENERGY, SOURCE MORE RENEWABLE ENERGY, PURCHASE LOWER CARBON-FOOTPRINT GOODS, Harness consumer demand, Rally our associates",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8333a9d-9b5d-4b82-b781-9f3483296d48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.07,
        "x": 0.13,
        "y": 0.83
      },
      "kind": "image",
      "text": "Marriott International",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b49a22d-d7b5-4d6e-aeb6-85b86555514d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.13,
        "y": 0.46
      },
      "kind": "title",
      "text": "OUR APPROACH TO CARBON REDUCTION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52592928-ece9-4853-b291-68ef7dc824e4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 7,
      "beatId": "94ac15d9-2e32-4b33-9c5b-8b0e819e5d1a",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "How",
      "beatSlug": "golden-circle-how",
      "evidence": "Slides 7-9: Our approach to carbon reduction and engaging hotels",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "4ecb5b57-9a04-48fd-bc48-125d293c973c",
      "evidence": "The deck's use of the Golden Circle framework to structure the ESG strategy presentation",
      "position": 0,
      "objective": "To explain how sustainability is good business",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}