{
  "docId": "019dd923-5eff-723e-9be7-859447c4be9f",
  "docSlug": "a2f8c5dd57035675",
  "documentTitle": "2023 SAM Slides 02 Tina Edmundson Luxury Lifestyle",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 8,
  "pageCount": 20,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 11,
  "notes": "The chart uses a background image and a single highlighted bar to draw focus to Marriott's market position.",
  "elementsJson": [
    "bar_chart_vertical",
    "data_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-859447c4be9f/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-859447c4be9f#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.7,
        "x": 0.15,
        "y": 0.28
      },
      "kind": "chart",
      "text": "Bar chart showing market share percentages for 11 hotel companies",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c27e5987-42f9-4dc5-9cf8-2571b3f2bce6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.08,
        "x": 0.15,
        "y": 0.71
      },
      "kind": "image",
      "text": "Marriott International logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddd77f7d-9263-4b3d-ab7c-cfeee73b2b30",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market Share: 16.9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b3-706b-b206-3e067e307d3b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.66
      },
      "kind": "other",
      "text": "16.9%, 11.4%, 10.0%, 8.8%, 4.2%, 3.2%, 3.2%, 2.9%, 2.4%, 1.3%, 0.7%",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1c8d9bb0-f69e-44ab-a1da-55d1e0602bec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.58
      },
      "kind": "other",
      "text": "Marriott, Hyatt, Accor, IHG, Four Seasons, Shangri-La, Hilton, Indian Hotels Company, Kempinski, Melia, Loews",
      "attrs": null,
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b098def2-18ab-48f7-bf4b-d1bbb78c0a6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.44,
        "x": 0.28,
        "y": 0.18
      },
      "kind": "title",
      "text": "Global Share of Luxury Distribution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "59abc160-3630-430c-bf40-794d8ee23918",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "376eb2c2-b5ec-4308-95d2-9fde35d4eca3",
      "evidence": "bar chart showing market share percentages",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 9,
      "from": 5,
      "beatId": "56ce9efb-f5a7-40b6-ab5b-e28008c405ab",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights the growing demand for luxury travel and the influx of global wealth.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 19,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "99464e29-5ba0-4e21-a239-787ca74db12f",
      "evidence": "The presentation uses the golden circle to explain why luxury travel is important and how Marriott is addressing it.",
      "position": 0,
      "objective": "Why luxury travel is a key area of focus for Marriott",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}