{
  "docId": "019dd923-5eff-723e-9be7-80eac7607044",
  "docSlug": "ab1e3d115ec0cbf6",
  "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 33,
  "pageCount": 38,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline-based customer journey framework.",
  "elementsJson": [
    "process_diagram",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/33",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-33",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.8,
        "x": 0.1,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "Customer journey stages: Awareness + Perception, Acquisition, Activation, Experience, Engagement, Stay + Spend",
      "attrs": null,
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad15c0db-b19d-41fe-a0cf-fac72917b6b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.2,
        "y": 0.3
      },
      "kind": "title",
      "text": "THE JOURNEY TO LOVE AND MONEY STARTS WITH GREAT CUSTOMER EXPERIENCE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7dfe56b-9eb0-4870-b0a7-f2aa7098a5c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "bee76f28-768f-4630-b1ce-8480c68d9327",
      "evidence": "Customer journey stages: Awareness + Perception, Acquisition, Activation, Experience, Engagement, Stay + Spend",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "a705833d-2e40-4397-a96d-d0e4860a0d50",
      "evidence": "Visual mapping of customer stages from awareness to loyalty/spend.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
      "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
      "position": 0,
      "objective": "Why-How-What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}