{
  "docId": "019dd923-5eff-723e-9be7-80eac7607044",
  "docSlug": "ab1e3d115ec0cbf6",
  "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 31,
  "pageCount": 38,
  "prevPage": 30,
  "nextPage": 32,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "photo",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/31",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-31",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.62,
        "y": 0.4
      },
      "kind": "image",
      "text": "Augmented intelligence visual",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "946679fe-c011-454d-902e-f54fdceab3a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.16,
        "y": 0.4
      },
      "kind": "image",
      "text": "Content generation visual",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ade64aaa-0e50-428a-8040-4ca1ea5d4ca4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.22,
        "x": 0.39,
        "y": 0.4
      },
      "kind": "image",
      "text": "Customer experience enhancement visual",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c1e1d6f9-12af-4264-bb7a-2ab8b6c99dc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.62,
        "y": 0.72
      },
      "kind": "list",
      "text": "AUGMENTED INTELLIGENCE FOR ASSOCIATES",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "49208a4b-47ca-4c21-b236-5a880d22052c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.16,
        "y": 0.72
      },
      "kind": "list",
      "text": "CONTENT GENERATION",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53f16a9c-4e19-4074-9a4f-96dd9399cc05",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.39,
        "y": 0.72
      },
      "kind": "list",
      "text": "CUSTOMER EXPERIENCE ENHANCEMENTS",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c29f4bdc-0a0d-4931-8019-b6fadba25d08",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.25,
        "y": 0.25
      },
      "kind": "title",
      "text": "EVOLVING THE CUSTOMER EXPERIENCE THROUGH GENERATIVE AI",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ff57bd4-d2f1-440b-98cd-75d99423277b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "baae04c7-1c77-48ac-bb3b-3465b9119827",
      "evidence": "list/bullet: AUGMENTED INTELLIGENCE FOR ASSOCIATES list/bullet: CUSTOMER EXPERIENCE ENHANCEMENTS list/bullet: CONTENT GENERATION",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
      "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
      "position": 0,
      "objective": "Why-How-What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}