{
  "docId": "019dd923-5eff-723e-9be7-80eac7607044",
  "docSlug": "ab1e3d115ec0cbf6",
  "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 20,
  "pageCount": 38,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide highlights ancillary revenue opportunities and value-added services for guests.",
  "elementsJson": [
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/20",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.13,
        "w": 0.2,
        "x": 0.617,
        "y": 0.178
      },
      "kind": "image",
      "text": "Meeting room",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5996a7c7-f09d-43be-9452-0df2027e3595",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.2,
        "x": 0.617,
        "y": 0.468
      },
      "kind": "image",
      "text": "Travel insurance",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cd11849-cecf-4573-b49c-38b2d841a7c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.2,
        "x": 0.382,
        "y": 0.135
      },
      "kind": "image",
      "text": "Poolside cabana",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "76b65b93-32f3-48cb-8289-6884c959bf9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.2,
        "x": 0.382,
        "y": 0.438
      },
      "kind": "image",
      "text": "Local tours",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b51db5ae-7bb0-4fc8-97d0-2bd805a0e7fd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.368,
        "y": 0.655
      },
      "kind": "paragraph",
      "text": "ADD LOCAL EXPERIENCES TO ENHANCE YOUR STAY.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14534573-004c-40a6-ac0f-1b568afe2284",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.368,
        "y": 0.355
      },
      "kind": "paragraph",
      "text": "RESERVE A POOLSIDE CABANA FOR YOUR FAMILY.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7399a8ce-9d2b-4f77-9a10-265c666a2345",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.617,
        "y": 0.675
      },
      "kind": "paragraph",
      "text": "PROTECT YOUR TRIP WITH INSURANCE.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a29401f8-b457-4d55-9ada-8a0b7a702095",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.617,
        "y": 0.398
      },
      "kind": "paragraph",
      "text": "HOLD A MEETING IN ONE OF OUR MANY HOTEL MEETING ROOMS.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8b47847-904f-4e60-9fdf-d437bb286306",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.18,
        "x": 0.14,
        "y": 0.32
      },
      "kind": "title",
      "text": "AND MORE TO ADD ON EVERY STAY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb1c76ff-04ad-4475-b13c-f8f71a7ae421",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 28,
      "from": 16,
      "beatId": "c5a2e7a1-3911-437f-85d2-278814fa99b2",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Opportunities",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "Slides 16-28 highlight new opportunities and capabilities, such as credit cards and pricing flexibility",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
      "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
      "position": 0,
      "objective": "Why-How-What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}