{
  "docId": "019dd923-5eff-723e-9be7-80eac7607044",
  "docSlug": "ab1e3d115ec0cbf6",
  "documentTitle": "2023 SAM Slides 01 Peggy Roe Loyalty Customer",
  "authorId": "Marriott",
  "authorName": "Marriott International",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.545,
  "pageNumber": 11,
  "pageCount": 38,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "thesis_headline",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a high-quality lifestyle image as the primary background to convey brand positioning.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-80eac7607044/11",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-80eac7607044#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.08,
        "x": 0.15,
        "y": 0.84
      },
      "kind": "image",
      "text": "Marriott International",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e9cdf58-8cc8-4755-9e84-a4c5841c722d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Homes & Villas by Marriott Bonvoy, Cape Town, South Africa",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7e18edf4-dbbb-4ae7-b453-b9f2e75faff6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.74,
        "x": 0.13,
        "y": 0.55
      },
      "kind": "title",
      "text": "WITH HOMES AND VILLAS, WE DOUBLE THE NUMBER OF LOCATIONS WE OFFER CUSTOMERS ACROSS THE GLOBE",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8b924ec-a476-45d6-9858-c47f85941d98",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.43,
        "y": 0.4
      },
      "kind": "title",
      "text": "HOMES & VILLAS by MARRIOTT BONVOY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abb06f0a-ea0c-41f9-ab78-b509b90f0bf7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e08c5cf4-c0e3-4767-95ca-3aecc890fda0",
      "evidence": "title/action-title: WITH HOMES AND VILLAS, WE DOUBLE THE NUMBER OF LOCATIONS WE OFFER CUSTOMERS ACROSS THE GLOBE",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "c7dddc44-1d7f-4eca-b205-df392200fbcd",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Future Vision",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Slides 6-15 present the future vision for Marriott Bonvoy, including new brands and experiences",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 36,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5db98bbc-0e04-4f46-a1d4-3d9fbaf53b0d",
      "evidence": "The deck follows a golden circle narrative, starting with why (slides 3-4), then how (slides 5-35), and what (slides 36)",
      "position": 0,
      "objective": "Why-How-What",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}