{
  "docId": "019dd923-5eff-723e-9be7-74e1620cba36",
  "docSlug": "592b5a589285adb7",
  "documentTitle": "2025 06 Investor Presentation",
  "authorId": "MakeMyTrip",
  "authorName": "MakeMyTrip",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 21,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide uses horizontal bar charts to visualize brand recall metrics.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-74e1620cba36/8",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-74e1620cba36",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-74e1620cba36.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-74e1620cba36#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Travel brand awareness chart",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1214df8e-b887-4f3e-be4b-96d961e14468",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.4,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Bus/Ground transport brand awareness chart",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8554277b-c522-468c-8388-37dd3540ac04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Top of Mind Awareness: 62",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b2-7055-a473-617320812c16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.65,
        "x": 0.05,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Brand Health Report commissioned by Company during Q4FY25 and December 2024 for redBus. 1 Top of Mind Awareness; Survey Question of first brand that comes to mind when thinking about travel brands",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c5913af5-b7a6-4563-b43f-c87d02a1f4b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.58,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "Market Leader with Superior Domestic Brand Awareness",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1224f9dc-35c3-4e09-81de-f05053bf9181",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.4,
        "y": 0.135
      },
      "kind": "title",
      "text": "Top Of Mind Awareness¹",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8c02ef3-0a18-4177-9b6f-b14fd42c187d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "73df9bce-d8b2-4b83-abb5-6e1e816e16ec",
      "evidence": "Market Leader with Superior Domestic Brand Awareness",
      "confidence": 0.5
    },
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "95f40b18-e548-48ad-8e0a-19db309dd98e",
      "evidence": "chart/bar-horizontal: Bus/Ground transport brand awareness chart",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 10,
      "from": 7,
      "beatId": "780d880a-c9a9-455b-a92b-a79e6d592308",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 7-10 discuss technology, market leadership, and online air ticketing and accommodation booking",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 9,
      "from": 8,
      "beatId": "889a8f0a-c617-426b-a893-4f955a6e27f6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Competition",
      "beatSlug": "sequoia-pitch-competition",
      "evidence": "Slide 8 discusses market leader with superior domestic brand awareness",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "23eaacac-f555-4a57-ba29-de4f3bfedc43",
      "evidence": "The document presents a logical chain of arguments, from market growth to MakeMyTrip's leading position",
      "position": 0,
      "objective": "How can MakeMyTrip continue to grow and deliver strong financial performance?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.6,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}