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      "text": "For premium hotel bookings: Delivering superior personalised end-to-end user experience, Targeting high spending & repeat customers, Leveraging loyalty programs to drive retention. For mid-tier hotel bookings: Wide selection & choice, Enhanced pre-booking, post sales & on trip customer experience, Use of technology to make discovery & buying experience more intuitive & delightful. For budget hotel bookings: Budget Certification Program & goStays Certified Properties Available, Good Ratings & Standard Amenities, Consistency Across Fragmented Supply",
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