{
  "docId": "019dd923-5eff-723e-9be7-6d0297f9c735",
  "docSlug": "7db0ff194fd64846",
  "documentTitle": "2023 08 Investor Presentation",
  "authorId": "MakeMyTrip",
  "authorName": "MakeMyTrip",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a series of icons and metrics to demonstrate market dominance.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "big_number",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-6d0297f9c735/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "image",
      "text": "make my trip goibibo redbus",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c06d028-d12e-40d4-873b-88fa14ffa8e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.32,
        "y": 0.35
      },
      "kind": "metric",
      "text": "74 Mn+ Monthly Active Users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67a41451-fd23-4cca-a368-6815a5010a24",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.74,
        "y": 0.35
      },
      "kind": "metric",
      "text": "73 Mn+ Bus Tickets Sold in FY23",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "774a955f-f0f6-4e73-84ef-bb5d1f79e6bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.18,
        "y": 0.35
      },
      "kind": "metric",
      "text": "407 Mn+ App Downloads",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "947afa57-1be9-453d-994e-e090023f5b66",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.46,
        "y": 0.35
      },
      "kind": "metric",
      "text": "3 out of 10 Domestic Flyers Book with go-mmt",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ce0ccba-5df5-4a6d-bc62-fe77a7f6ef84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.6,
        "y": 0.35
      },
      "kind": "metric",
      "text": "26 Mn+ Hotel Room Nights Sold in FY23",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9ff3f5a-143e-4e9e-b92e-e17a5296dbef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.12,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "metric",
      "text": "67 Mn+ Lifetime Transacted Customers",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee776ac7-18f1-4c9c-8d6d-ffcc7e927cbf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Customer Reach: 407Mn+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-78b3-706b-b201-6cc63de4846f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.1,
        "y": 0.1
      },
      "kind": "title",
      "text": "We are the largest Online Travel Company in India",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0eb3cf22-360e-4587-8691-c24bd976c54c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.2,
        "y": 0.2
      },
      "kind": "title",
      "text": "MAKEMYTRIP, GOIBIBO & REDBUS",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c21c53d-6051-47f5-affa-c6b451a55fae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.3,
        "y": 0.25
      },
      "kind": "title",
      "text": "Unmatched Customer Reach",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d748e775-1e45-412d-ba38-d30bc2e5ca21",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "e309dcc1-46f1-466f-be05-0e19a612fbad",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Discussion of India's low e-commerce penetration",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5d1bec6a-7547-4ab3-bc2c-76fd9373030f",
      "evidence": "Highlighting risks of not investing in online travel",
      "position": 0,
      "objective": "Emphasize growth potential",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}