{
  "docId": "019dd923-5eff-723e-9be7-6d0297f9c735",
  "docSlug": "7db0ff194fd64846",
  "documentTitle": "2023 08 Investor Presentation",
  "authorId": "MakeMyTrip",
  "authorName": "MakeMyTrip",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 13,
  "pageCount": 23,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "market_landscape",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "screenshot",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-6d0297f9c735/13",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-6d0297f9c735#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.14,
        "x": 0.02,
        "y": 0.67
      },
      "kind": "image",
      "text": "Train illustration",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "958663d3-0d8e-4d20-a192-8a0c1ef46a4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.55,
        "x": 0.2,
        "y": 0.44
      },
      "kind": "image",
      "text": "rYde value props",
      "attrs": null,
      "subkind": "infographic",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6de93b73-b32f-411b-aae9-359e9cc8fc63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.02,
        "y": 0.18
      },
      "kind": "image",
      "text": "Cab booking UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7904cd93-3989-43e4-aea9-f2700250ce0d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.18,
        "x": 0.8,
        "y": 0.18
      },
      "kind": "image",
      "text": "Airport cab booking UI",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3612fde-9ea7-4ed5-a1a7-c3a577450c1d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.19,
        "y": 0.14
      },
      "kind": "list",
      "text": "Outstation Cabs: Convenience of online booking, Market largely fragmented and offline, Ability to compare prices & cab categories, Expert & verified drivers, Catering Short drive holidays & Staycations, Assuring safety & sanitization using machine learning algorithm, rYde assured cabs to drive superior customer experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "17a5be31-7f70-421f-a20d-8b295117ab17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.25,
        "x": 0.52,
        "y": 0.14
      },
      "kind": "list",
      "text": "Airport Cabs: Convenience of attaching cab while booking a flight, Easy and quick hop on experience, Fare lock - no surge pricing, Safety & sanitization assurance provided",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77c4ff1a-ce72-4742-aaee-32f1d556dfab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.75,
        "x": 0.16,
        "y": 0.67
      },
      "kind": "list",
      "text": "Train Ticketing: Capturing next 100 million users, One of the most frequently used travel method in India, Targeting users from Tier 3 & Tier 4 cities, Build lifetime value of onboarded users, High frequency use case helps in user retention, Standalone redRail App",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9a2c351-d04c-431c-a12a-8d6e20e63b7b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Ground Transport – Cabs & Trains Extending Customer Reach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ea95bfa-00b1-415a-abab-7642d9bf55bd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "e839dfe4-3287-45d0-8ab3-99a0779e8a42",
      "evidence": "Outstation Cabs: Convenience of online booking, Market largely fragmented and offline, Ability to compare prices & cab categories, Expert & verified drivers, Catering Short drive holidays & Staycations, Assu",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}