{
  "docId": "019dd923-5eff-723e-9be7-6110aed29517",
  "docSlug": "eae839ff5006c7e5",
  "documentTitle": "2025 Capital Markets Day",
  "authorId": "Lufthansa",
  "authorName": "Lufthansa Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 60,
  "pageCount": 121,
  "prevPage": 59,
  "nextPage": 61,
  "slideType": "other",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "The slide uses a grid layout to categorize the business model pillars of the Miles & More program.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-6110aed29517/60",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517#slide-60",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.03,
        "y": 0.01
      },
      "kind": "callout",
      "text": "Strong loyalty program",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "86c0b76f-ae62-47f3-9481-63ad3eccb0bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Rewards in form of miles & status for more than 45m Miles & More members, driving loyalty across the Group & its partner airlines",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8219-5972d22e2a29",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.18,
        "x": 0.79,
        "y": 0.14
      },
      "kind": "image",
      "text": "Miles & More",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56a0e07e-5a72-4bce-9d24-7f09f15451a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.18,
        "x": 0.79,
        "y": 0.93
      },
      "kind": "image",
      "text": "Lufthansa Group",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ac7fe11-8e24-44e6-a2d8-f719631c8fd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "members: 45m",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f71-7476-8219-5f4a48432bef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.55,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Payment: Co-branded credit card with Deutsche Bank offering customers exclusive benefits and incentives",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f6f14eb-7310-432f-8a5f-4ba4b07b7c00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Loyalty program: Rewards in form of miles & status for more than 45m Miles & More members, driving loyalty across the Group & its partner airlines",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68a51ba3-9c59-4018-a80b-7f4e7d6c3cd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.65,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Partnerships: Extensive network of hotels, retailers, and other partners that have embedded Miles & More program",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcf77b6b-9aeb-46d1-a5ce-f7ea06daa5c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.33,
        "x": 0.16,
        "y": 0.65
      },
      "kind": "paragraph",
      "text": "Retail: Extensive earn & redeem options across a wide range of retail partners, ensuring maximum choice, value & flexibility",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ddbabb68-666a-484a-b516-e248efc68015",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Miles & More is more than a Frequent Flyer program",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "621a6616-bf9d-46e3-adb6-9c9abe50605f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "614492c6-0eb5-4892-bc0c-fb657b9ab7bb",
      "evidence": "Strong loyalty program",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 97,
      "from": 17,
      "beatId": "019debd8-0a82-751f-a775-014f6d730e19",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Eurowings, Cargo, Technik, Commercial, Fleet, Digital, LHA turnaround",
      "position": 4,
      "confidence": 90,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 97,
      "from": 9,
      "beatId": "019debd8-0b55-759d-9615-a7fdd3a1b218",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": null,
      "evidence": "Strategy + segment programs + LHA turnaround",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 66,
      "from": 50,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019debd8-0cd6-7799-aa45-329621b33fc7",
      "evidence": "Four building blocks p52, then steering, network, sales, brand, loyalty, premium each layered on.",
      "position": 9,
      "objective": "Build commercial value through stacked building blocks",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 72,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}