{
  "docId": "019dd923-5eff-723e-9be7-6110aed29517",
  "docSlug": "eae839ff5006c7e5",
  "documentTitle": "2025 Capital Markets Day",
  "authorId": "Lufthansa",
  "authorName": "Lufthansa Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 55,
  "pageCount": 121,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a three-column layout to summarize strategic pillars: organizational structure, cost efficiency, and distribution channel optimization.",
  "elementsJson": [
    "headline_text",
    "bar_chart_vertical",
    "area_chart",
    "icon_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-6110aed29517/55",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517#slide-55",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": ">€2m per %p shift from GDS to NDC",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7323-76ab-8d04-b35ea7e94498",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.67,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Distribution Channel Share Targets 2022-2028",
      "attrs": null,
      "subkind": "area-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcb185ca-540c-486e-a902-1ee936b80a14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.36,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Cost of sales reduction from 2018 to 2025E",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7eb2aef-a920-4765-8d77-e4b5dc189b33",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.28,
        "x": 0.04,
        "y": 0.3
      },
      "kind": "list",
      "text": "Continuously optimized Sales organization serves B2B & B2C customers for all group airlines. Distribution team drives shift from legacy to new technology.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba0fa9c9-4924-4ed6-b7af-5eea65436ede",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Cost of sales: -1.6%p",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7323-76ab-8d04-b59c166f6e8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.03,
        "y": 0.01
      },
      "kind": "paragraph",
      "text": "Group-wide commercial steering",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b96b4e69-3619-4068-b5cc-220e200d6d11",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "Excl. EW tour operator and EW B2C online Note: ITA excl. North- and South-America, Japan",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "11f26c1e-d602-44ab-9c38-2544ba638f7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "One Sales & Distribution organization ensures value creation across the group",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9d7e4448-7418-4140-b059-e173346827ea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three Pillars",
      "slug": "three-pillars",
      "agent": "Architect",
      "layer": "block",
      "matchId": "019debd8-1ad8-71c1-b2e0-6b736161474d",
      "evidence": "Org / cost / channel three-column structure",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 97,
      "from": 17,
      "beatId": "019debd8-0a82-751f-a775-014f6d730e19",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Eurowings, Cargo, Technik, Commercial, Fleet, Digital, LHA turnaround",
      "position": 4,
      "confidence": 90,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 97,
      "from": 9,
      "beatId": "019debd8-0b55-759d-9615-a7fdd3a1b218",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": null,
      "evidence": "Strategy + segment programs + LHA turnaround",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 66,
      "from": 50,
      "name": "Build Up",
      "slug": "33-build-up",
      "bestFor": "Pricing justification, cost estimation, market sizing",
      "matchId": "019debd8-0cd6-7799-aa45-329621b33fc7",
      "evidence": "Four building blocks p52, then steering, network, sales, brand, loyalty, premium each layered on.",
      "position": 9,
      "objective": "Build commercial value through stacked building blocks",
      "structure": "The Base -> Add Component A -> Add Component B -> Add Component C -> The Total",
      "confidence": 72,
      "description": "Start from zero and add components to arrive at a total"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}