{
  "docId": "019dd923-5eff-723e-9be7-6110aed29517",
  "docSlug": "eae839ff5006c7e5",
  "documentTitle": "2025 Capital Markets Day",
  "authorId": "Lufthansa",
  "authorName": "Lufthansa Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 37,
  "pageCount": 121,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "Includes a map visualization of flight connections and key metrics regarding O&Ds and intercontinental connections.",
  "elementsJson": [
    "headline_text",
    "map",
    "big_number",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-6110aed29517/37",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-6110aed29517#slide-37",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.6,
        "x": 0.03,
        "y": 0.8
      },
      "kind": "callout",
      "text": "Up to 14 daily connections between Athens and New York",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fea58ebc-b322-4fa0-bcf8-dee1fe3406d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.6,
        "x": 0.03,
        "y": 0.3
      },
      "kind": "image",
      "text": "Map showing flight connections between NYC and various European hubs including ATH",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1cc48536-66b8-4a6b-8940-7bad40c8e8a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.25
      },
      "kind": "metric",
      "text": "18,930 O&Ds in Lufthansa Group's multi-hub system",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38fbe692-b6fa-48af-b6f0-0b658a361a4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.65
      },
      "kind": "metric",
      "text": "242 direct Intercont connections from all Lufthansa Group hubs",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba5e792e-a1df-4ce5-9eba-8d0867ccf2e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "O&Ds: 18,930",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7323-76ab-8d04-8f2833def010",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.68,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Tertiary markets well connected by multi hub system, e.g., 6x daily TIA-NYC",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "017611fa-29c3-4d23-afbb-f071067a0406",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Multi-hub ensures highest customer convenience via variety of connections",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e723794-dd8e-49f2-ac9d-56b2521f1db4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debd8-17df-7119-9689-a8458457b1ef",
      "evidence": "'Up to 14 daily connections' specifies the abstract",
      "confidence": 70
    },
    {
      "name": "Map / spatial",
      "slug": "map-spatial",
      "agent": null,
      "layer": "slide",
      "matchId": "78e4d486-dc53-449b-83c9-7124dff294ab",
      "evidence": "Map showing flight connections between NYC and various European hubs including ATH",
      "confidence": 0.7
    },
    {
      "name": "Sinatra Test",
      "slug": "sinatra-test",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019debd8-17b4-7449-b05e-c1cc001eeffa",
      "evidence": "Athens-NYC flagship case proves multi-hub claim",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 97,
      "from": 17,
      "beatId": "019debd8-0a82-751f-a775-014f6d730e19",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": null,
      "evidence": "Eurowings, Cargo, Technik, Commercial, Fleet, Digital, LHA turnaround",
      "position": 4,
      "confidence": 90,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 97,
      "from": 9,
      "beatId": "019debd8-0b55-759d-9615-a7fdd3a1b218",
      "arcName": "The Transformation Tale",
      "arcSlug": "transformation-tale",
      "beatName": "The Bridge",
      "beatSlug": null,
      "evidence": "Strategy + segment programs + LHA turnaround",
      "position": 3,
      "confidence": 70,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 33,
      "name": "Benchmark Gap",
      "slug": "39-benchmark-gap",
      "bestFor": "Performance improvement, competitive analysis, target setting",
      "matchId": "019debd8-0c81-720a-99ef-0bbb56d703a1",
      "evidence": "Repeated peer comparisons on home-market share, brand, network depth, premium.",
      "position": 7,
      "objective": "Establish multi-hub competitive moat vs IAG/AF-KLM",
      "structure": "Our Performance -> Industry Average -> Best-in-Class -> The Gap = The Opportunity",
      "confidence": 80,
      "description": "Compare performance against best-in-class to quantify the opportunity"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}