{
  "docId": "019dd923-5eff-723e-9be7-50ec63956779",
  "docSlug": "69dfa921e71b80cc",
  "documentTitle": "2024 Technik Capital Markets Day",
  "authorId": "Lufthansa",
  "authorName": "Lufthansa Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 12,
  "pageCount": 83,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 9,
  "notes": "The slide uses a bar chart integrated into a table to visualize revenue scale.",
  "elementsJson": [
    "headline_text",
    "data_table",
    "bar_chart_horizontal",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-50ec63956779/12",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.12,
        "x": 0.38,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Scale (rev. 2023) represented by horizontal bars",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "09305e6b-a1ec-4c67-b89c-890d5d33a9ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.05,
        "x": 0.55,
        "y": 0.3
      },
      "kind": "chart",
      "text": "External revenue share represented by pie charts",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bf97271-faac-4be8-85e9-10c9bca27dc8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "disclaimer",
      "text": "1) Based on Annual report or similar publications 2) Revenue generated with 3rd party airlines (as % of total revenue) 3) Estimation by LHT Market Experts",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8671a520-cb32-47bf-aeb3-4383b1a75430",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7322-729c-8f93-77c0602bfd21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.9,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "table",
      "text": "Company name, MRO type, Scale (rev. 2023), External revenue share, Business strength, Market focus",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "006230d9-ff9f-421b-93be-6d3c0eaee28a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Top MRO specialists | LHT is global leader with high share of external revenue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b29c8b54-3f84-4305-b85d-47cb3d205834",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Market Segmentation Pyramid",
      "slug": "market-segmentation-pyramid",
      "agent": null,
      "layer": "slide",
      "matchId": "39185ab4-60a7-4cfc-a1b8-c3e06fbd521c",
      "evidence": "The slide lists top MRO specialists and their characteristics, which can be seen as a form of market segmentation.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "ce0659a5-6ead-47b2-af67-45d63a4ce6eb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Overview of the MRO market, its growth prospects, and Lufthansa Technik's market position.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fbebc4ba-4550-4254-b2b7-1c2e31327f98",
      "evidence": "Slides highlighting LHT's market position, service portfolio, and growth prospects.",
      "position": 0,
      "objective": "Why Lufthansa Technik is well-positioned in the MRO market.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}