{
  "docId": "019dd923-5eff-723e-9be7-50ec63956779",
  "docSlug": "69dfa921e71b80cc",
  "documentTitle": "2024 Technik Capital Markets Day",
  "authorId": "Lufthansa",
  "authorName": "Lufthansa Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 83,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "competitive_analysis",
  "function": "compare_peers",
  "density": "balanced",
  "nDataPoints": 3,
  "notes": "The slide highlights 'MRO specialists' as the main competition, grouping 'Airline-affiliated' and 'Independent' players.",
  "elementsJson": [
    "comparison_table",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-50ec63956779/11",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-50ec63956779#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.1,
        "x": 0.86,
        "y": 0.22
      },
      "kind": "callout",
      "text": "Illustrative",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d41690b-73b4-4908-b067-132281c12ef5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Main competition",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7322-729c-8f94-540a0fbacb84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.83,
        "x": 0.14,
        "y": 0.27
      },
      "kind": "chart",
      "text": "Market share breakdown by player type",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6922a335-7324-4081-9fd1-8ee58d780cf2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.35,
        "y": 0.75
      },
      "kind": "list",
      "text": "Lufthansa Technik, AFI KLM E&M, Delta TechOps, MTU Aero Engines, ST Engineering, AAR",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4757b4de-baa3-4988-8d84-1fbe5a263be6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Market share: 40-50%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7322-729c-8f94-58921121d9bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.94,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Competition | Four types of players -- ~40-50% covered by MRO specialists",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55f52ccd-1e03-4a30-bd78-8f9dea5e5dd6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "3418e371-b36f-40bc-88ca-039fb58ffe38",
      "evidence": "Categorization of market players into distinct segments with market share data.",
      "confidence": 0.7
    }
  ],
  "arcBeats": [
    {
      "to": 13,
      "from": 5,
      "beatId": "ce0659a5-6ead-47b2-af67-45d63a4ce6eb",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Overview of the MRO market, its growth prospects, and Lufthansa Technik's market position.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "fbebc4ba-4550-4254-b2b7-1c2e31327f98",
      "evidence": "Slides highlighting LHT's market position, service portfolio, and growth prospects.",
      "position": 0,
      "objective": "Why Lufthansa Technik is well-positioned in the MRO market.",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}