{
  "docId": "019dd923-5eff-723e-9be7-31f9a3c11163",
  "docSlug": "eefd4239ea6a0fad",
  "documentTitle": "2024 Q4 Earnings Presentation",
  "authorId": "JetBlue",
  "authorName": "JetBlue",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 11,
  "pageCount": 28,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "roadmap",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a timeline-style visual to show the evolution of cabin classes.",
  "elementsJson": [
    "headline_text",
    "photo",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-31f9a3c11163/11",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-31f9a3c11163",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-31f9a3c11163.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-31f9a3c11163#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Overall seat count will remain similar across our fleet with ~25% premium seat mix",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-7321-74b0-ac84-97e2e675a117",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.8,
        "x": 0.1,
        "y": 0.2
      },
      "kind": "diagram",
      "text": "Illustrative Non-Mint Aircraft Onboard Product Evolution",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e170809a-2475-43a1-9555-776f8bda3666",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.67,
        "y": 0.6
      },
      "kind": "list",
      "text": "Introduced Preferred Seating in our Core cabin towards front of aircraft",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1d64ba09-a692-4601-a0d5-d49b2a4846e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.15,
        "x": 0.83,
        "y": 0.6
      },
      "kind": "list",
      "text": "Enhanced our Blue Basic offering with addition of a free carry-on bag",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2926ec88-a5c1-4647-a446-9d0796c5e2c0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.1,
        "y": 0.6
      },
      "kind": "list",
      "text": "Introducing domestic first class, adding 2x2 seating on 2-3 rows on all non-Mint aircraft beginning in 2026",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "66ca41a4-c88b-48d9-93fc-377fa42b930f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.29,
        "y": 0.6
      },
      "kind": "list",
      "text": "Overall seat count will remain similar across our fleet with ~25% premium seat mix",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad1337ac-4afd-4e03-8604-efedcf26b3d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.18,
        "x": 0.48,
        "y": 0.6
      },
      "kind": "list",
      "text": "Differentiated EvenMore as a standalone cabin with dedicated overhead bin space and a new soft product",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d249b7f7-4891-469d-8487-870b481f2fb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "premium seat mix: 25%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-7321-74b0-ac84-98aeecbd7a45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our Onboard Product Is Evolving to Better Serve the Full Spectrum of Leisure Customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ab29515-906a-4ea6-8b7b-9d96420d1e99",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 9,
      "beatId": "ee25bf5d-1508-4cc7-8492-32bda8a42374",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation provides updates on revenue initiatives and cost execution",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 5,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "2c2b2d87-ee11-469a-8331-dbe1b931abde",
      "evidence": "The presentation highlights JetForward as the right plan for growth",
      "position": 1,
      "objective": "Showcase JetForward initiatives as a big bet for growth",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}