{
  "docId": "019dd923-5eff-723e-9be7-1e3db468315f",
  "docSlug": "9695cd2b8e143467",
  "documentTitle": "2024 FY Update Strategic Priorities",
  "authorId": "IHG",
  "authorName": "IHG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 32,
  "pageCount": 90,
  "prevPage": 31,
  "nextPage": 33,
  "slideType": "impact_sizing",
  "function": "quantify_impact",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes visual examples of mobile marketing emails/interfaces.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bullet_list",
    "big_number",
    "screenshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-1e3db468315f/32",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-1e3db468315f",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-1e3db468315f.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-1e3db468315f#slide-32",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Using data science and artificial intelligence to drive superior marketing ROI",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f70-769d-bf30-52d96f372387",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.35,
        "x": 0.62,
        "y": 0.22
      },
      "kind": "image",
      "text": "Mobile device mockups showing IHG marketing content",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d909c52-630f-46c8-81f2-a3c96f9d1ab6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "list",
      "text": "Destination campaigns: Using data and artificial intelligence to predict guest needs and behaviours; Improving how we target guests with the right campaigns, leading to increased conversion",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13e813b9-8888-4f97-a2e7-152fa6cc545f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.03,
        "y": 0.54
      },
      "kind": "list",
      "text": "Loyalty campaigns: Driving higher loyalty engagement by better identifying & incentivising guests with higher share of wallet potential; Personalising offers/promotions resulting in improved room nights and revenue per loyalty member; delivering higher revenue at lower cost",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fac60a98-a13c-43b1-b793-7f28fa059511",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.44,
        "y": 0.27
      },
      "kind": "metric",
      "text": "+9%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53b28ec8-cc96-456d-9aac-bc9f4a87d0ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.08,
        "x": 0.44,
        "y": 0.6
      },
      "kind": "metric",
      "text": "+51%",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5ecad005-1e8e-40c9-941f-78cc1c9406fe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Enhanced ROI: +51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f70-769d-bf30-55a2fc59778e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1. Example results from 2023 NYC campaign; 2. Example results from loyalty promotion (2 nights 2K points, 4 nights 10K points)",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33e9338f-4258-4a3d-8295-93ae834588b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.75,
        "x": 0.03,
        "y": 0.12
      },
      "kind": "title",
      "text": "Using data science and artificial intelligence to drive superior marketing ROI",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a4a237b-1812-4383-9de9-03446cb7c31f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.03,
        "y": 0.07
      },
      "kind": "title",
      "text": "Driving demand to hotels by leveraging advanced analytics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae4fc228-3fc7-42c8-b2eb-2b65127c75cd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "c91815dc-3689-41d3-bf0f-b06371f741af",
      "evidence": "The slide uses a list format to present information, which is a common presentation technique.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}