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  "documentTitle": "2023 05 Investor Deck",
  "authorId": "IHG",
  "authorName": "IHG",
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  "notes": "The slide uses donut charts to represent portfolio composition and a bar chart with a growth arrow to highlight competitive advantage in the pipeline.",
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      "kind": "callout",
      "text": "Strong competitive position in an industry where branded players are gaining market share",
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      "text": "With a larger share of the active pipeline",
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      "kind": "chart",
      "text": "IHG share of global room supply vs active pipeline",
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      "kind": "title",
      "text": "Asset light, mainly franchised, and geographically diverse",
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      "objective": "What is IHG's value proposition?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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