{
  "docId": "019dd923-5eff-723e-9be7-16a8823af743",
  "docSlug": "0ccc4daadbf6e319",
  "documentTitle": "2023 05 Investor Deck",
  "authorId": "IHG",
  "authorName": "IHG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 62,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "sparse",
  "nDataPoints": 10,
  "notes": "The slide uses a grid layout to categorize brands into Luxury & Lifestyle, Premium, Essentials, Suites, and Exclusive Partners.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "logo_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-16a8823af743/3",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-16a8823af743",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-16a8823af743.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-16a8823af743#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.32,
        "w": 0.94,
        "x": 0.03,
        "y": 0.23
      },
      "kind": "chart",
      "text": "System and pipeline distribution by segment",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe82545a-a1f6-4c1d-a1a1-9ce2e7f43c01",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.94,
        "x": 0.03,
        "y": 0.56
      },
      "kind": "image",
      "text": "Brand logos organized by segment",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7532cf3d-e7a4-471a-bf55-8012c6cce007",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "System size percentage: 62%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-6d5b-767f-a418-d059b0c05cff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.45,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Strong portfolio of preferred brands across segments",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e3c7feb-8dd9-4cda-be3d-06d7f4ad60ea",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "5edbd2ba-c728-4a15-93c0-674a83d90f17",
      "evidence": "Strong portfolio of preferred brands across segments",
      "confidence": 0.5
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "7e4d593c-e063-4b01-bbcc-6bb0cbfadb92",
      "evidence": "Categorization of brands into distinct market segments (Luxury, Premium, etc.)",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "0103314b-eecb-4c70-bef4-2f6dc1a4a589",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 3-4 provide an overview of the market landscape and IHG's position",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "154d67e3-daa9-46ae-a307-f7d1a8b3d07c",
      "evidence": "Slides 2-10 present IHG's executive summary, market landscape, and business case",
      "position": 0,
      "objective": "What is IHG's value proposition?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}