{
  "docId": "019dd923-5eff-723e-9be7-12d688e15c6a",
  "docSlug": "b4924f7ec16d44d8",
  "documentTitle": "2023 03 Investor Deck",
  "authorId": "IHG",
  "authorName": "IHG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 37,
  "pageCount": 60,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "section_divider",
  "function": "transition",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a large, bold title and a thematic icon to signal a shift in the presentation to ESG/CSR topics.",
  "elementsJson": [
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-12d688e15c6a/37",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-12d688e15c6a",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-12d688e15c6a.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-12d688e15c6a#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Caring for our people, communities and planet",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-731d-71cc-9e06-ca3ae1db4e4e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.17,
        "x": 0.245,
        "y": 0.355
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "iconography",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b6bd338-22dd-467a-b849-bfaed470ffcf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b4765db7-3ea0-4ecb-a8e0-5e737219e8c2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.35,
        "x": 0.415,
        "y": 0.605
      },
      "kind": "paragraph",
      "text": "Caring for our people, communities and planet",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "63deff44-2ad7-473d-bc03-943870fe73ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.53,
        "x": 0.415,
        "y": 0.375
      },
      "kind": "title",
      "text": "CARE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "64212526-a74e-48d9-a710-d90ff2f8c0bb",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 37,
      "from": 36,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "262b6610-0f3d-441d-a74c-b8d8ccaffd15",
      "evidence": "Slides 36-37 discuss customer needs and digital development",
      "position": 2,
      "objective": "What are the customer's needs?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.5,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}