{
  "docId": "019dd923-5eff-723e-9be7-012836a42a09",
  "docSlug": "961c8a7ad7bc3b0f",
  "documentTitle": "2025 06 Iberia Investor Day",
  "authorId": "IAG",
  "authorName": "IAG",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 52,
  "pageCount": 79,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be7-012836a42a09/52",
  "deckHref": "/decks/019dd923-5eff-723e-9be7-012836a42a09",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be7-012836a42a09.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be7-012836a42a09#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.15,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "callout",
      "text": "World-class brand",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3982476-af19-4fa5-b7e7-ad295aa43593",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.34,
        "w": 1,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eac85d80-1b0b-4636-bcc1-d2162cbeaace",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.54
      },
      "kind": "list",
      "text": "Building a better customer journey connecting with our passengers through digitalisation",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d8000a5-7945-4375-a982-6e1960b67486",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.8
      },
      "kind": "list",
      "text": "Generating value through an increasing loyal customer base",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a742e1d-e5cd-4035-a490-5ae76386640d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.67
      },
      "kind": "list",
      "text": "Investing in more modern and distinctive cabins and inflight experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a036b54-9828-451b-a313-68ea6347a476",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.41
      },
      "kind": "list",
      "text": "Making Madrid airport the preferred hub choice by offering a better and premium experience",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e11fef64-19bd-44b8-b34f-7a67eccfc291",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.68,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "title",
      "text": "An excellent 'Four-Star' customer proposition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1752b175-32e8-40c5-99f2-36c7a8ffdfdc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 79,
      "from": 31,
      "beatId": "98c9830d-c709-48e3-ac8e-51525336f330",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The document concludes with a call to action and next steps for Iberia's future growth",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}