{
  "docId": "019dd923-5eff-723e-9be6-b9d555432b8f",
  "docSlug": "3370ccaf5a6d006e",
  "documentTitle": "2024 03 Investor Day",
  "authorId": "Hilton",
  "authorName": "Hilton",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 4.249,
  "pageNumber": 17,
  "pageCount": 223,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a visual layout with three distinct image-based panels to represent the three pillars of customer insight.",
  "elementsJson": [
    "photo",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-b9d555432b8f/17",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-b9d555432b8f",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-b9d555432b8f.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-b9d555432b8f#slide-17",
  "components": [
    {
      "bbox": {
        "h": 0.114,
        "w": 0.114,
        "x": 0.033,
        "y": 0.166
      },
      "kind": "image",
      "text": "Hilton FOR THE STAY",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5178a28f-0d23-46a8-ae45-e936518b08a2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.33,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Reliable and friendly service",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "50c34a0e-ffe4-4a91-a6e4-f93d3fff7e14",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.56,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Infusions of lifestyle per brand and price point",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83e2bfc8-8bd2-4eaa-9e13-70af3ec6e6e1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.79,
        "y": 0.17
      },
      "kind": "paragraph",
      "text": "Mobile-empowered customer experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5fce49e-fa3c-4176-bf34-87766f28f135",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.24,
        "x": 0.14,
        "y": 0.16
      },
      "kind": "title",
      "text": "Customer Insight",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c67cf48b-e1c8-448b-bb12-87656db56b0e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3d6e34e3-fe2f-443c-9fbf-cbe67f4890f0",
      "evidence": "paragraph/paragraph: Infusions of lifestyle per brand and price point",
      "confidence": 0.5
    },
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "905ac2c1-1575-43f9-be20-0849760a6063",
      "evidence": "paragraph/paragraph: Mobile-empowered customer experience",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 10,
      "beatId": "83e08593-fb74-4733-a051-4271aef31ca4",
      "arcName": "The Golden Circle",
      "arcSlug": "golden-circle",
      "beatName": "What",
      "beatSlug": "golden-circle-what",
      "evidence": "Slides 10-40 focus on Hilton's brand-led approach",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}