{
  "docId": "019dd923-5eff-723e-9be6-a0cad080dbd8",
  "docSlug": "9a64e7cb94465d1c",
  "documentTitle": "2025 Annual Report",
  "authorId": "HBX-Group",
  "authorName": "HBX Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.414,
  "pageNumber": 4,
  "pageCount": 212,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "situation_overview",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses a Venn diagram to illustrate the ecosystem role of the company.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "venn_diagram",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-a0cad080dbd8/4",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-a0cad080dbd8",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-a0cad080dbd8.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-a0cad080dbd8#slide-4",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "HBX Group has over 20 years of B2B travel industry expertise.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6d55-7689-90fc-4b43dd8495dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.7,
        "x": 0.15,
        "y": 0.4
      },
      "kind": "diagram",
      "text": "HBX Group ecosystem connecting Suppliers and Distributors",
      "attrs": null,
      "subkind": "venn",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2123220f-875c-4941-a34c-4ceab1560cd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.51,
        "y": 0.2
      },
      "kind": "list",
      "text": "How we do it: Through our best-in-class platforms, and a powerful blend of technology, data, people and product.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65b296d4-5648-48ba-9561-1d7caf050179",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.04,
        "y": 0.2
      },
      "kind": "list",
      "text": "Who we are: HBX Group is a leading Business to Business (B2B) travel technology marketplace.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7428badf-34e6-419e-b62e-26a65430365e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.27,
        "y": 0.2
      },
      "kind": "list",
      "text": "What we do: Connect global supply and demand, empowering businesses, and their travellers, with choice and confidence.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c955359-20c5-4f35-b027-a4ee0667f5a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "list",
      "text": "Why do we do it: To build a seamless and frictionless end-to-end travel experience.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcf18bed-d50b-467d-ae39-79d4a9da3c79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.2,
        "x": 0.75,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "1. A loyalty programme rewards repeat customers with points, discounts, or perks to encourage ongoing engagement.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "410ac036-5224-4581-b1b6-83757f1e7525",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "About HBX Group",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffcfd8ca-bf26-42f0-9a89-ff9d5b0eb2ed",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "Venn Diagram",
      "slug": null,
      "matchId": "b7f5306b-6546-49ef-a133-b1f4bed0dd1c",
      "evidence": "Visual representation of overlapping sets (Suppliers, Distributors, Marketplace)",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 212,
      "from": 4,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "c55003a6-dc9b-4ab9-ab52-0f174175edcf",
      "evidence": "The document provides a comprehensive overview of HBX Group, using a logic chain to guide the reader through the content.",
      "position": 0,
      "objective": "Understand HBX Group's current state and strategy",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}