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  "documentTitle": "2024 08 B2B Overview",
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  "authorName": "Expedia Group",
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  "notes": "The chart segments the $3T market into Direct Suppliers ($1.4T), EXPE/BKNG/ABNB ($0.4T), and the SAM ($1.2T).",
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      "text": "Serviceable Addressable Market (SAM). Expedia B2B today represents only 3% of our SAM",
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      "text": "Source: Euromonitor 2025 travel market estimates. Bloomberg EXPE/BKNG/ABNB FY25 consensus gross bookings estimates.",
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      "kind": "title",
      "text": "Large white space exists for further growth",
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