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  "documentTitle": "2024 LATAM Ecosystem",
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  "authorName": "Despegar Group",
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  "notes": "The slide uses a series of mobile app screenshots to demonstrate integration points (Home, Travel Category, Cashback, Clube) and provides quantitative performance outcomes at the bottom.",
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      "text": "Significant customer base with low overlap and high potential – iFood traffic outperforms D! BAU: 2x CVR & 2x app install rate",
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      "text": "High quality traffic, Efficient acquisition lever, Ecosystem engagement",
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      "text": "Conversion Rate: 2x",
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      "text": "+45% Travel Category CTR +65% CB enrollment rate vs Non Clube",
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      "text": "~2x purchase probability and -45% CAC for new clients → higher LTV vs D! BAU",
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      "kind": "title",
      "text": "BUILDING THE LATAM ECOSYSTEM | CROSS TRAFFIC INITIATIVES",
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      "name": "Quick Win Big Bet",
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      "bestFor": "Transformation planning, 100-day plans, resource allocation",
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