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  "documentTitle": "2024 LATAM Ecosystem",
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      "text": "Despegar powers Prosus' lifestyle ecosystem — from single-brand users to ecosystem members",
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      "text": "Expand lifestyle category; Loyalty and monetization; Enhance cross-sell",
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      "text": "Lower customer acquisition cost (CAC); Connected Trip; Global Ecosystem; Buy Now Pay Later and Anti Fraud",
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      "text": "Planning to in-destination: book flights/hotels, order food, and secure event tickets using shared points and perks across the ecosystem. LatAm rules are more flexible on consented cross-brand data sharing compared to EU & USA.",
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      "kind": "title",
      "text": "CREATING THE MOST EXCITING LIFESTYLE ECOSYSTEM IN THE REGION BY COMBINING THE MOST LOVED FOOD DELIVERY APP AND THE BEST OTA",
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