{
  "docId": "019dd923-5eff-723e-9be6-89979c9dcc2b",
  "docSlug": "b01f421e7fe8c351",
  "documentTitle": "2024 Investor Day",
  "authorId": "Delta-Air-Lines",
  "authorName": "Delta Air Lines",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 33,
  "pageCount": 55,
  "prevPage": 32,
  "nextPage": 34,
  "slideType": "business_case",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart illustrates the shift from 'Main' revenue to 'Premium, Loyalty, Other' revenue.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "photo",
    "bullet_list",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-89979c9dcc2b/33",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b#slide-33",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Value drivers support revenue premium and margin expansion",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-6675-7395-a8a7-84fb9c152db8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.45,
        "x": 0.07,
        "y": 0.27
      },
      "kind": "chart",
      "text": "REVENUE DIVERSIFICATION % OF TOTAL REVENUE",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "843c57eb-fac6-409f-9e0a-2dd06d0851ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.5,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "disclaimer",
      "text": "Note: Adjusted for special items; historical non-GAAP financial measures reconciled in Appendix",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46880e13-52c7-4302-84c1-ad62c23915ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.4,
        "x": 0.54,
        "y": 0.27
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a160b03-aa31-452e-a03d-c0df5602d655",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.55,
        "y": 0.62
      },
      "kind": "list",
      "text": "Investing in the customer experience\nDriving premium outperformance\nEmpowering customers with choice\nGrowing loyalty ecosystem",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eab6525d-4cdc-4c97-ae9b-dd1783d6fc34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue Mix: 60%+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-6675-7395-a8a7-8827f885f57a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.14
      },
      "kind": "title",
      "text": "Value drivers support revenue premium and margin expansion",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42aa5455-8787-4a45-b0d4-966242e1849f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "DELIVERING HIGH-MARGIN REVENUE GROWTH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3432517-6212-48bc-ac90-0828ed265afc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "a6c94744-38c0-4292-95ed-09df3c9bd4c9",
      "evidence": "chart/bar-stacked: REVENUE DIVERSIFICATION % OF TOTAL REVENUE",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 36,
      "from": 33,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "492a60ba-8ab9-4dae-9d6f-b01d041f87ee",
      "evidence": "Slides 33-36 discuss value drivers and margin expansion.",
      "position": 1,
      "objective": "Showcase value drivers and margin expansion.",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}