{
  "docId": "019dd923-5eff-723e-9be6-89979c9dcc2b",
  "docSlug": "b01f421e7fe8c351",
  "documentTitle": "2024 Investor Day",
  "authorId": "Delta-Air-Lines",
  "authorName": "Delta Air Lines",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 27,
  "pageCount": 55,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "timeline",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a timeline to illustrate the transition from simple cabin classes to a more granular, value-aligned segmentation model.",
  "elementsJson": [
    "headline_text",
    "photo",
    "timeline_visual",
    "comparison_table"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-89979c9dcc2b/27",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-89979c9dcc2b#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.66,
        "y": 0.62
      },
      "kind": "callout",
      "text": "Further Segmentation Aligning Value to Price",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8140b49c-9f54-4ded-b8b5-b666635921ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.92,
        "x": 0.04,
        "y": 0.45
      },
      "kind": "diagram",
      "text": "Timeline from 2010 to 2025+",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c7b60ca-9a48-4acb-ae3e-977910a830d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.92,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "image",
      "text": "Man using phone on airplane",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b349a7f1-75ff-45f0-a78f-22e605c37f9f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.92,
        "x": 0.04,
        "y": 0.51
      },
      "kind": "table",
      "text": "Comparison of cabin segments over time",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d07280a-64ef-4491-b9e8-945dd925b287",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.85,
        "x": 0.04,
        "y": 0.08
      },
      "kind": "title",
      "text": "EMPOWERING CUSTOMERS WITH CHOICE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c7376c2-a7c6-411a-9086-c81cde1c9280",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "243c90c0-a26d-4ed6-828f-39947c818657",
      "evidence": "The slide illustrates the evolution of product/service segmentation tiers.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 27,
      "from": 26,
      "beatId": "637d88d7-f36c-41cd-85df-849506fe7c7f",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slides 26-27 discuss the market size and growth potential of the premium segment.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}