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  "documentTitle": "2024 Investor Day",
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  "notes": "The chart compares household wealth across generations at comparable ages (28-43).",
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      "text": "Millennials have more wealth than prior generations at the same age",
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      "text": "HOUSEHOLD WEALTH BY GENERATION AT COMPARABLE AGES, INFLATION ADJ.",
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      "text": "Air travel spend growth is outpacing total spend for all generations by 3 - 4 pts\nMillennials + Gen Z are the fastest growing customer segments\nTwo-thirds of Millennials are willing to spend on luxury travel",
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      "text": "Household Wealth: $265k",
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      "text": "Source: Federal Reserve, Bureau of Labor Statistics, Rubinson Research, estimates for each generation when they were ages 28-43; Millennials (1981-1996), Gen X (1965-1980), Boomers (1946-1964), Skift Research Exploring Gen Z and Millennial Travel Habits",
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      "text": "MILLENNIALS DRIVING PREMIUM GROWTH",
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