{
  "docId": "019dd923-5eff-723e-9be6-7e51c522190f",
  "docSlug": "5ae5d08094870a12",
  "documentTitle": "2023 Investor Day Presentation",
  "authorId": "Carnival",
  "authorName": "Holland America Line",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 29,
  "pageCount": 62,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "customer_journey",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The slide uses a timeline-based customer journey framework to illustrate revenue capture strategies.",
  "elementsJson": [
    "process_diagram",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-7e51c522190f/29",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-7e51c522190f",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-7e51c522190f.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-7e51c522190f#slide-29",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Opportunity to pull forward more onboard spend",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-611e-7684-95cb-b99547a6f33d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.66,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Onboard and Other Revenue per PCD",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e392a37-058f-4363-8c09-40d2d260d254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.36,
        "y": 0.5
      },
      "kind": "chart",
      "text": "% of Onboard Revenue Sold Pre-Cruise",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9cc9e0e3-5aaa-4eed-8420-9666d09895e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.28,
        "x": 0.06,
        "y": 0.5
      },
      "kind": "chart",
      "text": "Pre-Cruise Onboard Revenue per PCD",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3a73eb8-c26c-4e3b-aa88-d7d76534a82f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.33,
        "w": 0.94,
        "x": 0.03,
        "y": 0.16
      },
      "kind": "diagram",
      "text": "Up to 24 Months Prior, Until 3 Days Prior, During",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d01050c9-1a93-484d-8dd3-bc4beeff4625",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Onboard Revenue per PCD: +65%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-611e-7684-95cb-bc07e46cd4dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.02,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Note: Number of $ corresponds to the size of the incremental revenue opportunity in each phase. (a) In constant dollars",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8eb9c75-9a4a-4f9a-a8f8-7d356bb7b14a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.96,
        "x": 0.02,
        "y": 0.87
      },
      "kind": "title",
      "text": "Opportunity to pull forward more onboard spend",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f96a1c3e-9966-413c-85cf-dca984106142",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.02,
        "y": 0.07
      },
      "kind": "title",
      "text": "Driving Onboard Revenue Growth Through Multiple Wallets",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd356f13-78c5-4055-99e2-f35f81e8347c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "704ddd8c-db5c-4fa3-9abc-2a1ea848f3f2",
      "evidence": "The slide maps revenue opportunities across the customer lifecycle phases (pre-purchase, pre-cruise, onboard).",
      "confidence": 0.95
    }
  ],
  "arcBeats": [
    {
      "to": 62,
      "from": 21,
      "beatId": "fad754a0-ad3a-4d14-9b06-f1d56619aa51",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The presentation concludes with a clear call to action and an outlook for future growth.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}