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  "documentTitle": "2025 10 Investor Presentation",
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  "authorName": "Booking Holdings",
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  "notes": "The slide uses a tiered benefit structure to illustrate the loyalty program's value proposition.",
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      "kind": "callout",
      "text": "Booking.com Genius mix was in the mid 50% range over the last four quarters (this mix increased YoY) and represented over 30% of Booking.com active travelers",
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      "kind": "disclaimer",
      "text": "(1) Represents the the mix of Booking.com room nights booked by travelers in the higher Levels 2 and 3 Genius tiers.",
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      "text": "Our Genius loyalty program offers rewards such as pricing discounts, free room upgrades, free breakfasts, and priority customer service support. Genius enables our supplier partners to capture incremental demand. Booking.com Genius mix was in the mid 50% range. We see a meaningfully higher direct booking mix for Genius users.",
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      "text": "Genius mix: 50%",
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