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      "text": "Marketing as a % of gross bookings has had leverage over time as we continued to grow the mix of customers coming directly to our platforms while at the same time efficiently investing in marketing at attractive ROIs.",
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      "text": "(1) When we exclude our B2B business, our FY 2024 B2C direct mix was in the mid 60% range, which is an improvement from the low 60% range in 2023.",
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