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  "documentTitle": "2025 05 Investor Presentation",
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  "authorName": "Booking Holdings",
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  "notes": "The slide uses a tiered benefit structure to illustrate value proposition for both sides of the marketplace.",
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      "text": "We see a meaningfully higher direct booking mix for Genius users versus other users",
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      "text": "(1) Represents the the mix of Booking.com room nights booked by travelers in the higher Levels 2 and 3 Genius tiers.",
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      "text": "Our Genius loyalty program offers rewards such as pricing discounts, free room upgrades, and priority customer service support. Genius enables our supplier partners to capture incremental demand. Booking.com Genius mix was in the mid 50% range. Higher direct booking mix.",
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