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      "text": "Enabling more sustainable travel is an industry-wide effort. In order to support and accelerate positive change in our industry, we engage with a variety of organizations, including our peers, partners and others to support research, investments, and partnerships. Toward our goal of a more sustainable travel industry, we participate in a range of trade associations and partner with other travel and technology organizations.",
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      "text": "Safeguarding Nature in Southeast Asia In 2024, the third year of our Eco Deals Program, Agoda empowered travelers to support marine, forest, and wildlife conservation projects across Southeast Asia with every program booking made at participating properties on our platform. The program expanded our partnership with the World Wide Fund for Nature (WWF), and we pledged $1 million across eight WWF projects. Preserving destinations is essential if we want travel to remain possible for more people. Through Eco Deals, we have contributed to protecting iconic species, like tigers in Malaysia, elephants in Thailand, and whale sharks in the Philippines, while restoring vital ecosystems and supporting local communities.",
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