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      "text": "In 2022, we set a target for over 50% of our 2027 bookings to be made on more sustainable offerings. Since then, we have made progress in supporting our partners in their sustainability journeys.",
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      "text": "As a consequence of having to revise our methodology in response to regulations, we believe our 2027 target is no longer applicable and will not be used for measuring our progress in this area. We will continue to support our partners seeking third-party certifications, as well as the industry in coming together around certification methodologies.",
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      "text": "As travel continues to grow, we strive to reduce its negative impacts on people and the environment while staying true to our mission of making it easier for everyone to experience the world. We collaborate with our partners to increase, optimize, and highlight efforts aimed at making our industry more sustainable.",
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      "text": "In 2022, we set a target for over 50% of our 2027 bookings to be made on more sustainable offerings. Since then, we have made progress in supporting our partners in their sustainability journeys. At the same time, the regulatory landscape and industry standards continue to evolve, introducing challenges that are reshaping how sustainability is defined and measured. In 2024, we were required to revise our methodology to focus on supporting third-party sustainability certification for our accommodation partners. Encouragingly, our partners continue to adopt these certifications and utilize tools we offer to support them.",
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      "text": "Putting the Guest Experience at the Heart of Sustainability. At Booking.com, we're working with the University of Surrey and Accor to better understand barriers that travelers may face in making more sustainable choices. Over two-thirds of travelers feel that witnessing sustainability practices while traveling inspires them to be more sustainable in their everyday lives, and 71% want to leave the places they visit better than when they arrived. That's why our accommodation partners have consistently asked us to help travelers towards this goal. Our research shows that small nudges in guest behavior can add up to big differences — whether that's using positive and empowering messaging to help guests reduce food waste or save water or offering practical support like a complimentary bike service or bus schedules. Overall, we identified key messaging approaches that accommodations can use to encourage guests to take more sustainable actions, as well as reduce barriers to travel options.",
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      "text": "Putting the Guest Experience at the Heart of Sustainability. At Booking.com, we’re working with the University of Surrey and Accor to better understand barriers that travelers may face in making more sustainable choices. — Danielle D’Silva, Director of Sustainability, Booking.com",
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