{
  "docId": "019dd923-5eff-723e-9be6-6b0c9af818c5",
  "docSlug": "41b490f341d852d1",
  "documentTitle": "2024 Sustainability Report",
  "authorId": "Booking-Holdings",
  "authorName": "Booking Holdings",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 32,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "appendix_disclosure",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide is split into two main sections: human rights/anti-trafficking (left/center) and data privacy/security (right).",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "photo",
    "quote_block"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-6b0c9af818c5/16",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-6b0c9af818c5",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-6b0c9af818c5.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-6b0c9af818c5#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "At Booking.com, we're committed to combating human trafficking.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-8f6e-7367-8570-abb3c9414ba3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.748,
        "w": 0.45,
        "x": 0.27,
        "y": 0.191
      },
      "kind": "image",
      "text": "Two women working together at a table",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b085bc46-8406-4554-afc2-f870e47f1236",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.98,
        "w": 0.215,
        "x": 0.752,
        "y": 0.348
      },
      "kind": "paragraph",
      "text": "The success of our business relies on identifying and mitigating risks related to data privacy and security. This applies to our internal processes and data as well as customer-facing applications and travelers' personal information.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "544d8471-38c3-416f-a084-9c110a8aa920",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.815,
        "w": 0.25,
        "x": 0.029,
        "y": 0.191
      },
      "kind": "paragraph",
      "text": "inclusion of those listings and experiences could entail for local communities, customers, and others. In 2024, a combination of internal teams and external human rights experts continued to perform enhanced, property-by-property assessments...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cbc62502-86d6-4b9f-b191-b0b5f0a5b96d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.215,
        "x": 0.504,
        "y": 0.348
      },
      "kind": "quote",
      "text": "Against Human Trafficking: At Booking.com, we're committed to combating human trafficking. As the headline sponsor of It's a Penalty's Paris 2024 campaign, we reached over 55 million people...",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "452404bd-2802-4aed-954c-51296a7208e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "At Booking.com, we're committed to combating human trafficking. As the headline sponsor of It's a Penalty's Paris 2024 campaign, we reached over 55 million people through in-flight videos, billboards, and digital platforms in Olympic and Paralympic hubs. — Jennifer Easterday, Head of Human Rights, Booking.com",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-8f6e-7367-8570-acf49fbbb214",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.215,
        "x": 0.752,
        "y": 0.185
      },
      "kind": "title",
      "text": "Data Privacy & Security",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f5f9430-ef5f-4952-96d1-f2b665c66039",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1134b762-e8a7-40be-952e-9a8395f94fba",
      "evidence": "The success of our business relies on identifying and mitigating risks related to data privacy and security. This applies to our internal processes and data as well as customer-facing applications and services.",
      "confidence": 0.7
    },
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "ebdb679b-bb49-4e6a-b508-abe45b8f7489",
      "evidence": "At Booking.com, we're committed to combating human trafficking.",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 23,
      "from": 5,
      "beatId": "82c6f954-e8d7-43e3-b5cd-15be2d9c6547",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The report outlines Booking Holdings' sustainability strategy and progress",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 15,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "7b8c6481-cf01-48c3-9693-b6f63f6cfa09",
      "evidence": "The report includes testimonials and data on workforce and community engagement",
      "position": 1,
      "objective": "Showcasing stakeholder engagement and feedback",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}