{
  "docId": "019dd923-5eff-723e-9be6-672bd6e973ca",
  "docSlug": "b54f3cc31438b891",
  "documentTitle": "2024 Q4 Earnings Presentation",
  "authorId": "Booking-Holdings",
  "authorName": "Booking Holdings",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 22,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "industry_trends",
  "function": "quantify_impact",
  "density": "sparse",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": [
    "action_title",
    "icon_grid",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-672bd6e973ca/9",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-672bd6e973ca",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-672bd6e973ca.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-672bd6e973ca#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.95,
        "x": 0.05,
        "y": 0.46
      },
      "kind": "diagram",
      "text": "Q4 2022 high 40%'s -> Q4 2023 low 50%'s -> Q4 2024 mid 50%'s",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c6e5f08c-8833-4142-8fd6-3fd14eca07ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.09,
        "x": 0.03,
        "y": 0.135
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c8abdb40-8bde-46ef-9c7b-ccdba3703519",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Mobile App Mix: 50's",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-8f6e-7367-8571-03b8e8d4530a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.02,
        "y": 0.02
      },
      "kind": "title",
      "text": "Mobile App Mix Continues to Steadily Increase Over Time",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e01dc4dc-c9b7-427d-b751-3fed0a4a186a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 3,
      "beatId": "a15443df-6f73-4ba0-8cab-00aca965c43a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "KPI Dashboard",
      "beatSlug": null,
      "evidence": "The document presents a series of KPI dashboards, highlighting the company's financial performance in Q4 2024.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 9,
      "from": 9,
      "beatId": "060da213-ba13-4caf-a87c-ee26157a8d0f",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Industry Trends",
      "beatSlug": null,
      "evidence": "The document touches on industry trends, specifically the increasing mobile app mix.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "43a3e66a-8d08-4ef8-a9dc-e728e0e3ba06",
      "evidence": "The document presents a series of KPI dashboards, highlighting the company's financial performance and growth in key areas, which implies the cost of inaction.",
      "position": 0,
      "objective": "To highlight the benefits of the company's performance, implicitly referencing the cost of inaction.",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 16,
      "from": 3,
      "name": "So What Cascade",
      "slug": "41-so-what-cascade",
      "bestFor": "Data presentations, executive summaries, driving to recommendations",
      "matchId": "2143856e-0459-415b-9eb4-1c6a07c48cba",
      "evidence": "The document presents a clear and concise overview of the company's financial performance and future prospects, cascading the implications for the audience.",
      "position": 1,
      "objective": "To walk the audience through the implications of the company's performance and guidance.",
      "structure": "The Data -> So What? (Insight 1) -> So What? (Insight 2) -> So What? (The Action)",
      "confidence": 0.6,
      "description": "Chain insights together, each answering 'so what?' until you reach the actionable conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}