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      "text": "NDC scalability challenge\n\nScalability remains a well-understood challenge relating to widespread NDC adoption, first introduced into discussion by IATA in 2019. With airline offers made available through NDC, there’s the potential for large volumes of top-of-funnel searches with a relatively low intention to actually book, which places a great strain on airline systems.\n\nDuring 2023 we made significant progress with our NDC Offer Repository, an industry solution that allows airlines to place their offers into NDC on their own terms while shielding the airline from large volumes of low-intent search traffic.\n\nWe ran a successful proof of concept of the NDC Offer Repository with online travel agency Trip.com and a partner airline. The project yielded a range of benefits, including:\n• A 40% reduction in the number of times the airline’s core systems were queried, materially reducing its processing costs\n• A 30% improvement in how quickly search results were returned to users due to the cloud-architected solution\n• No negative impact on conversion rates throughout the duration of the project",
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      "text": "IATA defines New Distribution Capability (NDC) as “a travel industry-supported program launched by IATA for the development and market adoption of a new, XML-based data transmission standard (NDC Standard).”",
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