{
  "docId": "019dd923-5eff-723e-9be6-49b04ad1e153",
  "docSlug": "7dc102214df3c5f4",
  "documentTitle": "2023 Global Report",
  "authorId": "Amadeus",
  "authorName": "Amadeus",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 63,
  "pageCount": 223,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "client_example",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "GRI 2-6 disclosure tag present.",
  "elementsJson": [
    "paragraph",
    "photo",
    "callout_box",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-49b04ad1e153/63",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153#slide-63",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Amadeus Air Dynamic Pricing, driven by artificial intelligence, allowed us to test continuous pricing considering contextual insights on 70 or so O&Ds [origin and destination routes].",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfd-f91df42056fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.18,
        "w": 0.25,
        "x": 0.61,
        "y": 0.37
      },
      "kind": "image",
      "text": "Southwest aircraft",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "801585bb-f01c-47e7-8457-22a817a18dbc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.15,
        "x": 0.29,
        "y": 0.37
      },
      "kind": "image",
      "text": "Finnair aircraft",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8bcdde0-dc9d-486f-a31a-cb47c5f596a9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "revenue increase: 3%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfe-02c2f5392022",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.51,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "During 2023 Southwest Airlines completed an extensive, multi-year production pilot of Amadeus Network Revenue Management... After seeing direct revenue uplift during the pilot, the airline added the new Amadeus solution...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1106cc80-7e01-4657-b824-d20ffb982f10",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.51,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "Southwest Airlines sees revenue uplift with Amadeus Network Revenue Management and Kambr",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "84f55ef9-ac7c-43ce-bd8d-24a77639c56c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.09,
        "y": 0.14
      },
      "kind": "paragraph",
      "text": "How Finnair is making modern retailing a reality with Amadeus Nevio",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "878fc1c3-015a-4c5a-a93d-4c97fe437179",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.09,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "In December 2022 we announced Finnair as Amadeus' first customer for Amadeus Nevio to support its transformation to modern retailing. During 2023 significant progress was made. An early focus has been dynamic pricing...",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af16c522-d767-48f2-80bc-7634262743de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.22,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Antti Tolvanen, Senior Vice President Network and Revenue Management, Finnair",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd224869-382b-489c-af02-4764ec851706",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.65,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "Ryan Green, Executive Vice President and Chief Commercial Officer, Southwest Airlines",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9e984f6-57e3-456f-b759-955eb9060bbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.35,
        "x": 0.09,
        "y": 0.55
      },
      "kind": "quote",
      "text": "Amadeus Air Dynamic Pricing, driven by artificial intelligence, allowed us to test continuous pricing... We saw a revenue increase of 3% on average, ahead of expectations.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70e6b805-d5a5-47ca-bb71-0f5aa45c35f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.51,
        "y": 0.62
      },
      "kind": "quote",
      "text": "We directly observed revenue uplift from the [Amadeus] Network Revenue Management product through an extensive multi-year production pilot.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "abe0109e-e8c2-48fe-be53-d2dded69d685",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Amadeus Air Dynamic Pricing, driven by artificial intelligence, allowed us to test continuous pricing considering contextual insights on 70 or so O&Ds [origin and destination routes]. We saw a revenue increase of 3% on average, ahead of expectations. Our focus now is to deploy the solution at scale to unlock the full revenue potential, extend functionality and logic to ancillary services and pave the way to total offer optimization. — Antti Tolvanen, Senior Vice President Network and Revenue Management, Finnair",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfd-fe6bf153a077",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.1,
        "x": 0.15,
        "y": 0.03
      },
      "kind": "title",
      "text": "Business areas",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a8a5dd0b-0381-4b3e-ba3c-84f6def0777b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e5-bd1c9074b347",
      "evidence": "AI dynamic pricing tested on '70 O&Ds'.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 102,
      "from": 26,
      "beatId": "019dd95a-07a7-7579-bd62-dc6aa7b2dfaa",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Profile, business areas, technology, innovation ecosystem.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 184,
      "from": 17,
      "beatId": "019dd95a-07a7-7579-bd62-edba7c784e3c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Trends, business response, ESG and governance commentary.",
      "position": 2,
      "confidence": 45,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 74,
      "from": 60,
      "name": "Before After",
      "slug": "21-before-after",
      "bestFor": "Product demos, process improvements, ROI justification",
      "matchId": "019dd95a-08f8-7619-ac2b-e95e8b8c047c",
      "evidence": "Old retailing -> Nevio/NDC/dynamic-pricing -> 40% query reduction, +64 NPS.",
      "position": 6,
      "objective": "Show modern retailing transformation in Air IT",
      "structure": "The Old Way (Pain) -> The Moment of Change -> The New Way (Glory) -> The Measurable Delta",
      "confidence": 70,
      "description": "Show the dramatic contrast between the old way and the new way through side-by-side comparison"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}