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  "documentTitle": "2023 Global Report",
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  "notes": "Includes GRI disclosure references and a pull-quote from IATA regarding modern airline retailing.",
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      "text": "Today, customers want personalization, efficiency, and seamless experience on any channel. Modern Airline Retailing, supported by the implementation of NDC, ONE Order, and related standards, can achieve this and move airline distribution away from legacy artifacts and into the future.",
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      "kind": "list",
      "text": "Enable exceptional traveler experiences by: Inspiring and retaining travelers; Providing end-to-end servicing; Extending personalization; Delivering traveler-centric operations.",
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      "kind": "paragraph",
      "text": "We expect this transformation to take time, with each airline defining its own path. During this period, the industry will continue to operate using a mix of existing and new standards.",
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      "text": "The ongoing travel recovery means airlines and airports remain focused on increasing capacity to capture growth while winning and retaining customers in an increasingly competitive air travel market.",
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      "text": "Today, customers want personalization, efficiency, and seamless experience on any channel. Modern Airline Retailing, supported by the implementation of NDC, ONE Order, and related standards, can achieve this and move airline distribution away from legacy artifacts and into the future. This is what the transition to 100% Offers and Orders is all about.",
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      "text": "GRI 2-6 | GRI 3-3 (Travel industry development through Amadeus IT Solutions)",
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