{
  "docId": "019dd923-5eff-723e-9be6-49b04ad1e153",
  "docSlug": "7dc102214df3c5f4",
  "documentTitle": "2023 Global Report",
  "authorId": "Amadeus",
  "authorName": "Amadeus",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.294,
  "pageNumber": 55,
  "pageCount": 223,
  "prevPage": 54,
  "nextPage": 56,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": "Includes a testimonial from Microsoft's Global Travel Director and references GRI 2-6 reporting standards.",
  "elementsJson": [
    "paragraph",
    "callout_box",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-49b04ad1e153/55",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-49b04ad1e153#slide-55",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Following the successful implementation of this project, our employees are now using Cytric Easy to book all their trips.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfd-bc5e26a911f6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "USD: 1.8 trillion",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfd-c4e7415dfc7a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.4,
        "x": 0.51,
        "y": 0.64
      },
      "kind": "paragraph",
      "text": "In 2023 we also announced a major strategic partnership with Emburse... In June, Air France-KLM Group signed to become the first airline partner to add the Amadeus Cytric portfolio to its offering.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5a10ee3d-19dd-4d50-9a50-9f05cfabc0a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.3,
        "x": 0.51,
        "y": 0.56
      },
      "kind": "paragraph",
      "text": "Eric Bailey, Global Travel Director, Microsoft",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b93ba2a-dc4c-4fee-8b7e-5b7a0efbff15",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.38,
        "x": 0.09,
        "y": 0.28
      },
      "kind": "paragraph",
      "text": "Business travel continues to resume as companies across the world understand the need for face-to-face meetings... Global business travel spending will hit USD 1.8 trillion by 2027, with already a 32% increase in business travel spend during 2023.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed82ac7c-c1de-4e28-bfab-2a72cf6aa8e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.4,
        "x": 0.51,
        "y": 0.29
      },
      "kind": "quote",
      "text": "Following the successful implementation of this project, our employees are now using Cytric Easy to book all their trips... a much more interactive, intuitive and seamless experience.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cafe55e4-d5de-4dd2-9f0d-9923ac99417d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Following the successful implementation of this project, our employees are now using Cytric Easy to book all their trips. Adopting Cytric Easy by Amadeus is the initial step of an ambitious digital transformation journey for Microsoft travelers, one focused on delivering a richer, more intuitive travel experience. Cytric Easy enables Microsoft colleagues to plan, book, share and change their journeys with a much more interactive, intuitive and seamless experience. — Eric Bailey, Global Travel Director, Microsoft",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acfd-c018cb4baea0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.09,
        "y": 0.87
      },
      "kind": "source-note",
      "text": "3 Global Business Travel Association (GBTA) (August 2023). “Global business travel industry forecast is for accelerated rebound, spending to reach $1.8 trillion by 2027.”",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3827b6ba-0d7f-41f7-b231-230887fbb948",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.25,
        "x": 0.09,
        "y": 0.23
      },
      "kind": "title",
      "text": "Corporations / Cytric Easy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38966037-b2cb-4739-8222-3d9392ca2e2a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Social Validation",
      "slug": "social-validation",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e5-aeacbdbb2af7",
      "evidence": "Cytric Easy customer success quote.",
      "confidence": 70
    }
  ],
  "frameworks": [
    {
      "name": "gri-standards",
      "slug": null,
      "matchId": "c4408038-178c-46be-a2b2-82bde482724c",
      "evidence": "GRI 2-6 label present",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 102,
      "from": 26,
      "beatId": "019dd95a-07a7-7579-bd62-dc6aa7b2dfaa",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Profile, business areas, technology, innovation ecosystem.",
      "position": 3,
      "confidence": 55,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 184,
      "from": 17,
      "beatId": "019dd95a-07a7-7579-bd62-edba7c784e3c",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Trends, business response, ESG and governance commentary.",
      "position": 2,
      "confidence": 45,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 59,
      "from": 50,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f8-7619-ac2b-e5a007b6329f",
      "evidence": "From travel-industry trend down to NDC, travel sellers, OTAs, NPS +61, key highlights.",
      "position": 5,
      "objective": "Deep-dive on Air Distribution",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 75,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}