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  "notes": "Page 21 of the Amadeus Global Report 2023.",
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      "text": "Taking sustainability seriously means that all travel industry stakeholders need to work collaboratively in new ways, including travel providers, travel sellers, technology companies, industry associations, regulatory bodies and travelers.",
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      "text": "In recent years the travel and tourism industry has seen an increase in legal constraints. Overall, antitrust scrutiny is growing in the travel industry for travel providers, sellers and distributors, with the US courts rejecting JetBlue and American Airlines’ Northeast Alliance and the EU blocking Booking Holdings’ acquisition of Etraveli, which seems to reflect stagnation in the consolidation of travel players.",
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      "text": "Regarding overtourism, popular destinations face a threat to affordability of housing. Consequently, we're now seeing city councils take significant action, for example introducing regulations to reduce the accessibility and attractiveness of short-term holiday renting. Amadeus offers solutions to forecast air traffic and predict the inflow of tourists to help manage overtourism. In addition, thanks to our Amadeus Discover platform, travel sellers can offer the option of booking experiences in advance and can spread visitors over quieter periods. And travelers can be offered alternative activities when activities are fully booked or find “hidden gems,” thus managing the negative effects of overtourism while offering more local and authentic experiences.",
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      "text": "Beyond this, we're also seeing new legislative initiatives (like the EU’s Digital Markets Act) imposing additional obligations on the big platforms. Additionally, the growing divergence in regulation between countries and blocs—like conflicting sanctions or data localization laws—is increasing the complexity for global businesses.",
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      "text": "Companies like Microsoft and Ernst & Young are integrating more aggressive sustainability rules and penalties into their travel policies. The Travalyst coalition, which Amadeus joined in 2022, also offers a sustainability framework bringing consistent sustainability information to travelers.",
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      "text": "Beyond aviation, multimodal travel (i.e. combining different means of transportation in one single trip) has the potential to optimize transport and reduce air pollution and congestion. Recent developments in this regard include airlines and airline alliances cooperating with railways (e.g. Deutsche Bahn now becoming part of Star Alliance).",
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      "text": "Technology can contribute to the more efficient use of infrastructure and energy and the reduction of carbon emissions. For Amadeus, our contribution can be made in two ways: By raising awareness among the millions of travelers processed through our platforms about the emissions released as a consequence of their trips and offering solutions like carbon offsetting for those emissions that cannot be avoided. By developing IT solutions that improve the operational and environmental efficiency of our customers.",
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