{
  "docId": "019dd923-5eff-723e-9be6-419596581a46",
  "docSlug": "ff423e0befdad1f9",
  "documentTitle": "2024 Corporate Impact Report",
  "authorId": "Alaska-Airlines",
  "authorName": "Alaska Airlines / Hawaiian Airlines",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.6,
  "pageNumber": 37,
  "pageCount": 71,
  "prevPage": 36,
  "nextPage": 38,
  "slideType": "other",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": "Corporate Impact Report page focusing on internal culture and diversity initiatives.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "big_number",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-419596581a46/37",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-419596581a46",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-419596581a46.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-419596581a46#slide-37",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Alaska and Horizon are leaders in the industry in terms of employee engagement, and we have connected the dots between engaged employees and remarkable guest experiences.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acf3-e414540193c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.305,
        "x": 0.375,
        "y": 0.608
      },
      "kind": "image",
      "text": "Latin culture group photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2bb697af-a9d6-4c24-bff8-d4c2d35c4f79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.305,
        "x": 0.685,
        "y": 0.608
      },
      "kind": "image",
      "text": "Pearl Harbor veterans photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88400b1f-0853-4fbb-aa01-2a39a15cee64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.305,
        "x": 0.375,
        "y": 0.28
      },
      "kind": "image",
      "text": "Pride parade photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d129013f-daa7-4428-9657-73ca4f35c329",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.305,
        "x": 0.685,
        "y": 0.28
      },
      "kind": "image",
      "text": "Juneteenth flag photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb893580-f189-481d-bdbc-01074a3e8862",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.102,
        "y": 0.815
      },
      "kind": "metric",
      "text": "75% favorable",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b097dce-ba8a-473f-8cb9-6f0dfadf73b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Overall Engagement Score: 75%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be9-7345-acf3-ebd869469d64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.088,
        "w": 0.305,
        "x": 0.102,
        "y": 0.175
      },
      "kind": "paragraph",
      "text": "We believe great relationships at work start with caring leaders, genuine experiences and sincere appreciation. In 2024, we began a multi-year journey to enable new ways to listen to and address employee feedback at every stage of their journey.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0732d093-9e29-4c37-8f58-2812db4db533",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.375,
        "y": 0.173
      },
      "kind": "title",
      "text": "Business and Employee Resource Groups",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8780bc6c-f884-40f4-afa7-07677faa19b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.028,
        "w": 0.256,
        "x": 0.102,
        "y": 0.138
      },
      "kind": "title",
      "text": "Employee Engagement",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5cb6a23-0030-48ef-b911-e9ac58a1c821",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e3-5461484e986f",
      "evidence": "75% engagement metric quoted.",
      "confidence": 80
    },
    {
      "name": "Von Restorff Effect",
      "slug": "von-restorff-effect",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e3-5a5ec9324a38",
      "evidence": "Large 75% headline stat.",
      "confidence": 70
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 49,
      "from": 30,
      "beatId": "019dd95a-07a7-7579-bd62-98259ad71a36",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Climate opportunities, People culture/engagement, Communities programs and volunteerism.",
      "position": 3,
      "confidence": 50,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 39,
      "from": 35,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "019dd95a-08f8-7619-ac2b-af64c4e05dfc",
      "evidence": "Pillar drills from culture (p35) -> experience (p36) -> engagement (p37) -> development (p38) -> inclusion (p39).",
      "position": 7,
      "objective": "Zoom into culture, employee experience, engagement, DEI",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 60,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}