{
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  "docSlug": "67cec7f559d2e59b",
  "documentTitle": "2024 08 Investor Presentation",
  "authorId": "Alaska-Airlines",
  "authorName": "Alaska Air Group",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 27,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "business_case",
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  "notes": "The slide uses a two-column layout to contrast the strategic pillars (left) with the corresponding brand recognition and awards (right).",
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    "logo_grid",
    "infographic"
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  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-3f925b9f73da/13",
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  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-3f925b9f73da.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-3f925b9f73da#slide-13",
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      "kind": "image",
      "text": "Various award badges and logos",
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      },
      "kind": "image",
      "text": "Hawaiian Airlines and Alaska Airlines logos",
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      },
      "kind": "list",
      "text": "HIGH-VALUE, LOW-FARE BRAND\nLONG-HAUL PREMIUM PRODUCT\nONEWORLD®\nCONNECTING THE HAWAIIAN ISLANDS\nCODESHARES\nCUSTOMER LOYALTY\nTOP-TIER OPERATIONAL PERFORMANCE",
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      },
      "kind": "title",
      "text": "CREATES STRONGER COMPETITOR TO NETWORK CARRIERS",
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      "subkind": "headline",
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  "metrics": [],
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      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "block",
      "matchId": "019dd95a-1a8c-7709-b5e1-f476ff3dac9c",
      "evidence": "Multiple external bodies certifying both airlines as best-in-class",
      "confidence": 75
    },
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      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
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      "evidence": "'CREATES STRONGER COMPETITOR TO NETWORK CARRIERS'",
      "confidence": 85
    },
    {
      "name": "Authority Bias",
      "slug": "authority-bias",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e1-ecc1b04b8d99",
      "evidence": "Awards from named industry authorities lend credibility",
      "confidence": 85
    },
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      "name": "Credibility Transfer",
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      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a8c-7709-b5e1-e879ef6beb03",
      "evidence": "Eight third-party award logos (Travel+Leisure, Newsweek, APEX, Kayak, US News...)",
      "confidence": 90
    },
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      "name": "Halo Effect",
      "slug": "halo-effect",
      "agent": "Storyteller",
      "layer": "slide",
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      "evidence": "Award badges spill positive impression onto the combined entity",
      "confidence": 70
    },
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      "name": "List presentation",
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      "layer": "slide",
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      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
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      "evidence": "p13 frames the need to be a stronger competitor to network carriers",
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      "confidence": 80,
      "parentBeatName": "Complication",
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      "arcName": "The Consultant's Gambit",
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      "beatName": "Evidence & Proof",
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      "evidence": "Strategic proofs p9-14 and financial proofs p15-18",
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      "matchId": "019dd95a-08f8-7619-ac2b-89ce41b93ed7",
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      "confidence": 80,
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