{
  "docId": "019dd923-5eff-723e-9be6-1d67f296d881",
  "docSlug": "436a5769c238a644",
  "documentTitle": "2023 Capital Markets Day",
  "authorId": "Accor",
  "authorName": "Accor",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 94,
  "pageCount": 172,
  "prevPage": 93,
  "nextPage": 95,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-1d67f296d881/94",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881#slide-94",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Huge Opportunity for hotels to grasp local demand (F&B&E) on top of travelers'.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5be7-749e-90e4-01eee38c51e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.55,
        "y": 0.32
      },
      "kind": "metric",
      "text": "+40% Global Middle-class spending over the next 10 years",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b53ee73-5716-4a8e-abe8-e6472213f711",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.07,
        "y": 0.72
      },
      "kind": "metric",
      "text": "90% Coming from India & China (50%) and rest of Asia (40%)",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5357e1e4-1113-47ed-bfaf-6e4cbd3e4cdd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "metric",
      "text": "+1bn people in the Global Middle-class over the last 10 years",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75141c7a-076a-4fae-95d7-363fb6158b35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.55,
        "y": 0.72
      },
      "kind": "metric",
      "text": "Huge Opportunity for hotels to grasp local demand (F&B&E) on top of travelers'",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "942bce0b-cebd-4a91-aaad-b77b99586943",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.55,
        "y": 0.52
      },
      "kind": "metric",
      "text": "20% Household spending allocated to travel & entertainment",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc7d2829-a0f3-4418-b98b-b603f3631cd1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.35,
        "x": 0.07,
        "y": 0.52
      },
      "kind": "metric",
      "text": "+1.3bn people in the Global Middle-class over the next 10 years",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4b11d03-9d39-4b02-9a48-c77de674ff19",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Middle-class population growth: +1.3bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be7-749e-90e4-0546ab2c43b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.04,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Sources : OECD stats, Brookings Institution based on data from World Data Lab",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfb3ba34-71ca-4548-a710-9b6fc8e1b174",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "RISE OF MIDDLE-CLASS OPENING NEW BUSINESS POTENTIAL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "60bc4b84-24c7-4e34-a732-0665bca16751",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dd-f2a9138a9bc9",
      "evidence": "'RISE OF MIDDLE-CLASS OPENING NEW BUSINESS POTENTIAL'",
      "confidence": 80
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dd-f4fe8a43a38d",
      "evidence": "+1.3bn middle-class growth datapoint",
      "confidence": 75
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "3d42dd97-134d-4eb7-9104-89b730809855",
      "evidence": "chart/waterfall: Waterfall chart showing Global luxury market, Luxury goods, Experience-based luxury goods, and Luxury experiences.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 160,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-a7482993604a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "PM&E, ENA, MEASPAC, L&L, Fairmont, Sofitel/MGallery/Emblems, Ennismore deep-dives",
      "position": 4,
      "confidence": 85,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 167,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-b5b6b5c872e9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Execution plan + financial commitments",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 100,
      "from": 94,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "019dd95a-08f8-7619-ac2a-cbc2d810d1a6",
      "evidence": "'RISE OF MIDDLE-CLASS', '8 YEARS AGO DECIDING TO BET ON EXPERIENTIAL', 'FASTEST GROWING SEGMENT', '+45% pipeline'",
      "position": 10,
      "objective": "Justify the L&L bet: rising middle class, experiences boom, Accor positioned",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 78,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}