{
  "docId": "019dd923-5eff-723e-9be6-1d67f296d881",
  "docSlug": "436a5769c238a644",
  "documentTitle": "2023 Capital Markets Day",
  "authorId": "Accor",
  "authorName": "Accor",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 63,
  "pageCount": 172,
  "prevPage": 62,
  "nextPage": 64,
  "slideType": "initiative_list",
  "function": "prioritize",
  "density": "balanced",
  "nDataPoints": 2,
  "notes": "The slide uses a two-column layout to contrast two distinct strategic focus areas.",
  "elementsJson": [
    "headline_text",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-1d67f296d881/63",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881#slide-63",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.06,
        "y": 0.28
      },
      "kind": "list",
      "text": "Consolidate leadership in Midscale & Economy",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "45aacc44-bcab-49d8-8911-859b0f787885",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.06,
        "y": 0.55
      },
      "kind": "list",
      "text": "Densify presence in the 30 countries representing 88% rooms of existing network",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fad92b8-0988-4675-a3fb-d3b69ba4c746",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.54,
        "y": 0.28
      },
      "kind": "list",
      "text": "Capture our fair share in Premium",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b751cf05-9e8c-49dc-a218-935d449778ba",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.4,
        "x": 0.54,
        "y": 0.55
      },
      "kind": "list",
      "text": "Seize the Premium market opportunity building on Pullman",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d553fb9f-bb27-42c6-b657-3200e97cd1f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.8,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "FOCUS ON OUR LARGEST COUNTRIES & THE PREMIUM SEGMENT",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b24c90c1-7ae7-40a0-a469-82f3dc0bbbec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dd-67ec50a7ad28",
      "evidence": "'FOCUS ON OUR LARGEST COUNTRIES & THE PREMIUM SEGMENT'",
      "confidence": 80
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "7ed9bf13-31f1-40e9-84b4-547a15c883c1",
      "evidence": "list/bullet: Densify presence in the 30 countries representing 88% rooms of existing network",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 160,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-a7482993604a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "PM&E, ENA, MEASPAC, L&L, Fairmont, Sofitel/MGallery/Emblems, Ennismore deep-dives",
      "position": 4,
      "confidence": 85,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 167,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-b5b6b5c872e9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Execution plan + financial commitments",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 65,
      "from": 52,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-08f8-7619-ac2a-b97711a00097",
      "evidence": "'OUR STRATEGIC PRIORITIES' opens explicit MECE list: focus brands, conversion brands, countries, premium",
      "position": 6,
      "objective": "Lay out PM&E strategic priorities (brands, conversion, countries, premium)",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 80,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}