{
  "docId": "019dd923-5eff-723e-9be6-1d67f296d881",
  "docSlug": "436a5769c238a644",
  "documentTitle": "2023 Capital Markets Day",
  "authorId": "Accor",
  "authorName": "Accor",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 62,
  "pageCount": 172,
  "prevPage": 61,
  "nextPage": 63,
  "slideType": "initiative_list",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "The slide uses a PURE acronym (Promote, Upgrade, Rebrand, Exit) as a mnemonic for the strategic actions.",
  "elementsJson": [
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-1d67f296d881/62",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881#slide-62",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Improve brand standards for hotels with lowest compliance (bottom 10%) to guarantee quality & consistency",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-5be7-749e-90e2-2e130f7e93b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.58,
        "x": 0.32,
        "y": 0.78
      },
      "kind": "framework",
      "text": "PURE (Promote, Upgrade, Rebrand, Exit)",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3c30e4e-c7a5-470e-880c-31f5492e5e90",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.92,
        "x": 0.04,
        "y": 0.313
      },
      "kind": "table",
      "text": "Standards: Guest Feedback, Product Standards, ESG Targets. Target: Improve brand standards for hotels with lowest compliance (bottom 10%). Actions: Promote flagships, Upgrade detractors, Rebrand hotels, Exit.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a867d656-799b-425e-964d-d906da4e7eab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.6,
        "x": 0.04,
        "y": 0.15
      },
      "kind": "title",
      "text": "REINFORCE COMPLIANCE TO BRAND STANDARDS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dec9c6a8-4a53-43b0-880a-302a98af1d63",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b809d85a-e97a-4f71-8827-959043d505d0",
      "evidence": "framework/instance: PURE (Promote, Upgrade, Rebrand, Exit)",
      "confidence": 0.7
    },
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dd-5c5741a04238",
      "evidence": "'REINFORCE COMPLIANCE TO BRAND STANDARDS'",
      "confidence": 75
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dd-6152b756337f",
      "evidence": "'bottom 10%' compliance target callout",
      "confidence": 75
    }
  ],
  "frameworks": [
    {
      "name": "memory-aid",
      "slug": null,
      "matchId": "13d8c8c5-a344-4190-9127-34ed0267e534",
      "evidence": "The use of the acronym PURE to structure the strategic actions.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 160,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-a7482993604a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "PM&E, ENA, MEASPAC, L&L, Fairmont, Sofitel/MGallery/Emblems, Ennismore deep-dives",
      "position": 4,
      "confidence": 85,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 167,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-b5b6b5c872e9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Execution plan + financial commitments",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 65,
      "from": 52,
      "name": "Mece Breakdown",
      "slug": "40-mece-breakdown",
      "bestFor": "Problem structuring, ensuring completeness, strategic analysis",
      "matchId": "019dd95a-08f8-7619-ac2a-b97711a00097",
      "evidence": "'OUR STRATEGIC PRIORITIES' opens explicit MECE list: focus brands, conversion brands, countries, premium",
      "position": 6,
      "objective": "Lay out PM&E strategic priorities (brands, conversion, countries, premium)",
      "structure": "The Whole -> Category A (distinct) -> Category B (distinct) -> Category C (distinct) -> Complete Coverage",
      "confidence": 80,
      "description": "Divide a complex topic into mutually exclusive, collectively exhaustive categories"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}