{
  "docId": "019dd923-5eff-723e-9be6-1d67f296d881",
  "docSlug": "436a5769c238a644",
  "documentTitle": "2023 Capital Markets Day",
  "authorId": "Accor",
  "authorName": "Accor",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 16,
  "pageCount": 172,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "sparse",
  "nDataPoints": 15,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "kpi_table"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-1d67f296d881/16",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "metric",
      "text": "Return to shareholders: €3bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-5be7-749e-90df-b2cca4912973",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.92,
        "x": 0.04,
        "y": 0.285
      },
      "kind": "table",
      "text": "Table showing financial metrics for Premium, Mid & Eco, Luxury & Lifestyle, and Total Group segments.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "367661e4-2e77-45cc-b5c1-ceb857311c34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.92,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "... AND TO DELIVER RECORD RESULTS AND REWARD OUR SHAREHOLDERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5231072-9020-4c54-9fdc-cc1f4007fe9e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dc-839154146a69",
      "evidence": "'DELIVER RECORD RESULTS AND REWARD OUR SHAREHOLDERS' is the so-what",
      "confidence": 90
    },
    {
      "name": "Concrete Language",
      "slug": "concrete-language",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dc-88ac6f4e1596",
      "evidence": "Specific +[5-9]%, +[15-20]%, c.€3bn ranges",
      "confidence": 80
    },
    {
      "name": "Small Multiples",
      "slug": "small-multiples",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89dc-843d2307afbf",
      "evidence": "PM&E / L&L / Total Group columns with same row metrics",
      "confidence": 80
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 44,
      "from": 13,
      "beatId": "019dd95a-07a7-7579-bd61-a0f6a05b6084",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Two divisions revealed; Distribution/Digital/Loyalty + ESG + PM&E roadmap",
      "position": 3,
      "confidence": 85,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 44,
      "from": 11,
      "beatId": "019dd95a-07a7-7579-bd61-b02fff161240",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Implications (So What)",
      "beatSlug": "triple-take-the-implications-so-what",
      "evidence": "Why the org must split into two divisions",
      "position": 2,
      "confidence": 60,
      "parentBeatName": "Reflection",
      "parentBeatSlug": "reflection"
    }
  ],
  "loops": [
    {
      "to": 16,
      "from": 13,
      "name": "The Reveal",
      "slug": "05-the-reveal",
      "bestFor": "Product launches, strategic pivots, unexpected findings",
      "matchId": "019dd95a-08f8-7619-ac2a-a87433959cea",
      "evidence": "Section divider 'A NEW CHAPTER OF GROWTH' then 'TWO DIVISIONS WITH TWO OPERATIONAL MODELS' then record results",
      "position": 2,
      "objective": "Reveal new two-division operational model and resulting financial promise",
      "structure": "Setup the Question -> Build Suspense -> The Big Reveal",
      "confidence": 75,
      "description": "Build mystery and anticipation, then deliver a surprising or powerful conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}