{
  "docId": "019dd923-5eff-723e-9be6-1d67f296d881",
  "docSlug": "436a5769c238a644",
  "documentTitle": "2023 Capital Markets Day",
  "authorId": "Accor",
  "authorName": "Accor",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 133,
  "pageCount": 172,
  "prevPage": 132,
  "nextPage": 134,
  "slideType": "org_design",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a two-column layout to contrast operational structure (global/regional) with cultural values.",
  "elementsJson": [
    "map",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5eff-723e-9be6-1d67f296d881/133",
  "deckHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881",
  "deckJsonHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881.json",
  "deckAnchorHref": "/decks/019dd923-5eff-723e-9be6-1d67f296d881#slide-133",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.43,
        "x": 0.53,
        "y": 0.85
      },
      "kind": "callout",
      "text": "DRIVING SERVICE EXCELLENCE",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "829bb54a-1248-42dc-99ee-8529c22924e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.43,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "callout",
      "text": "SERVING HOTEL PERFORMANCE",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e5068a4c-9214-4571-9a37-ba9aec9d16b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.43,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "image",
      "text": "World map showing office locations: London, Paris, Miami, Casablanca, Dubai, Singapore, Mexico, Sao Paolo, Sydney",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53aeb7ab-cc8f-4c1a-9746-4a294e8381c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.43,
        "x": 0.53,
        "y": 0.35
      },
      "kind": "list",
      "text": "Passion & Pride, Excellence, Empowerment, Proximity & Solidarity, Trust & Transparency, Long-term relationships, Bespoke & Bold",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23d22038-5eb2-4082-a430-35392aa7f2f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.43,
        "x": 0.53,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Building a strong Culture",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6defaa05-b296-473c-bc8f-aaeeb86d8b8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.43,
        "x": 0.05,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "A global team with regional bespoke expertise",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4401d12-8d0e-46cb-afb2-983ae04d7ac0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.68,
        "x": 0.04,
        "y": 0.14
      },
      "kind": "title",
      "text": "DESIGNING EX NIHILO A BRAND-LED ORGANIZATION",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecbf556a-9958-47ee-a14c-bf3cd507d0f6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Action Titles",
      "slug": "action-titles",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "019dd95a-1a12-718e-89de-674749d4c7ef",
      "evidence": "'DESIGNING EX NIHILO A BRAND-LED ORGANIZATION'",
      "confidence": 75
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 160,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-a7482993604a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "PM&E, ENA, MEASPAC, L&L, Fairmont, Sofitel/MGallery/Emblems, Ennismore deep-dives",
      "position": 4,
      "confidence": 85,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    },
    {
      "to": 167,
      "from": 45,
      "beatId": "019dd95a-07a7-7579-bd61-b5b6b5c872e9",
      "arcName": "The Triple Take",
      "arcSlug": "triple-take",
      "beatName": "The Action (Now What)",
      "beatSlug": "triple-take-the-action-now-what",
      "evidence": "Execution plan + financial commitments",
      "position": 3,
      "confidence": 60,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 139,
      "from": 122,
      "name": "Segmentation Split",
      "slug": "34-segmentation-split",
      "bestFor": "Customer analysis, market research, resource allocation",
      "matchId": "019dd95a-08f8-7619-ac2a-d37bfa50c52c",
      "evidence": "Slide 123: '3 BRANDS ADDRESSING DIFFERENT MARKETS & OWNERS NEEDS'; each brand profiled separately then unified roadmap",
      "position": 12,
      "objective": "Differentiate Sofitel, MGallery, Emblems addressing distinct markets",
      "structure": "The Aggregate View -> Segment A Behavior -> Segment B Behavior -> The Insight in the Difference",
      "confidence": 82,
      "description": "Divide a whole into meaningful segments to reveal hidden patterns"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}